Search results for Household Appliances

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AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

and services such as computers, home-entertainment and kitchen appliances. Sent out on request ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

. The ultimate aim is to get householders to look forward to a visit, as they would in days of yore when ...

DIRECT MARKETING: PERSONAL TOUCHES - Michele Martin assesses the latest methods used by planners to help creatives come up with mailshots and other forms of DM - all aimed at the increasingly discerning great British public

relevance. Seven out of ten British households have now filled out lifestyle questionnaires. The problem ... are derived largely from the census and group people by postcode, on subjects such as household type, age ... , clustering people by household using variables covering anything from pet ownership to preferred ...

DIRECT MARKETING: THE RESEARCH GAP - Although direct mail has mushroomed in the past ten years, there’s no comprehensive research system to gather data on its effectiveness. Robert Gray measures demand

received by a household. The aim is to understand what gets binned immediately, what is filed and what ...

Tesco customer numbers rocket

Tesco attracts 44% of UK households, according to a report by Taylor Nelson Sofres using its...Tesco attracts 44% of UK households, according to a report by Taylor Nelson Sofres using its ... registers the highest number of visits per household, with an average 3.4 trips per week - up from 3 ... ,000 households. The responses for this study were collected over an eight-week period ending March 9. ...

Direct first for Philips Lighting

will target 25- to 45-year-old women across three million households, and will offer a choice of seven ... , managing director of below-the-line Claydon Heeley International, is convinced that making householders ...

AGENDA: Digital promises a rental revival - Customers may now be faced with a perplexing choice of TV sets, but the rental market is ecstatic. New technology promises to reinvigorate the market for the two big boys in the TV and video rental sector, Grana

households and there is a natural hesitation to invest in unfamiliar and fast-changing technology ...

Nottingham pushes local loyalty

money off household bills in return for the points earned at local shops. ...

Goldfish Guides go national

: domestic appliances, cars, computers, home entertainment and finance. They aim to arm consumers ...

FIELD MARKETING TOP 25 1998: Door to door - Knocking on the door

are now pursuing the same tack for a number of other leading household names in financial services ...

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