Search results for Household Appliances

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CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

18 Dec 1998 | by KEN GOFTON

households to promote London Electricity s Premier service: Buy your gas from the same place as you buy ...

FOR THE RECORD

04 Dec 1998 | by ALASDAIR REID

issue has been distributed to 250,000 households. Carolyn McCall, the commercial director ...

THE BOARDROOM PLAYERS - NIGEL CLARE - One of eight category leaders reporting to Heinz group chief executive Bill Johnson, Nigel Clare is looking for the ketchup equivalent of ’Beanz Meanz Heinz’

04 Dec 1998 | by AMANDA HALL

these household staples to consumers across Europe. Advertising, he says, is fundamental to the business ...

ONdigital fails to make a mark before launch

20 Nov 1998 | by CLAIRE BEALE

households to join the digital revolution. ...

MEDIA PERSPECTIVE: Clients will bypass agencies to create the direct solution

13 Nov 1998 | by CLAIRE BEALE

people than all but a handful of newsstand titles. With editorial comprising recipes, household tips ...

IPC banks on financial power of older women

06 Nov 1998 | by ANNA GRIFFITHS

in their households. This compares with 1 per cent a decade ago. In addition, this age group is the fastest ...

PERSPECTIVE: FilmFour stretches the C4 brand with its latest package

06 Nov 1998 | by CLAIRE BEALE

-loved household names. Quite a responsibility for FilmFour. Its line-up of films looks great for the launch ...

DIGITAL TV: THE TRUTH ABOUT USTV - Paul Woolmington, a media expert and New York television junkie, reveals the choices he and other US viewers make when faced with over 50 channels

06 Nov 1998 | by PAUL WOOLMINGTON

number of channels per household is 49 and for those with basic cable, it s 65. This overwhelming ...

Initiative and Concord develop first 3-D poster for Peugeot 206

30 Oct 1998 | by JOHN TYLEE

for the household and older drivers trading down to a smaller car. ...

DIRECT MARKETING: PERSONAL TOUCHES - Michele Martin assesses the latest methods used by planners to help creatives come up with mailshots and other forms of DM - all aimed at the increasingly discerning great British public

30 Oct 1998 | by MICHELE MARTIN

relevance. Seven out of ten British households have now filled out lifestyle questionnaires. The problem ... are derived largely from the census and group people by postcode, on subjects such as household type, age ... , clustering people by household using variables covering anything from pet ownership to preferred ...

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