Search results for Household Appliances

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MEDIA: The decor decade - Home interest titles have multiplied in recent years, whether as standalone, TV spin-offs or contract titles Andy Fry reports.

with stylish modern appliances like Smeg and Whirlpool. The result, he says, is an upmarket title ...

AGENDA: Still best after 25 years? - Carlsberg has a quarter-century pedigree and probably the most widely recognised tagline in the world. But can that stand up to a world of premium lagers?

is such a powerful household name that all big advertising should simply have Carlsberg on it ...

BT pulls Highway ads as service struggles

that the aim was to have the product in every UK household within five years. This promise now looks ...

MARKET RESEARCH: New Britain new consumers - Gill Upton reports on a new social classification system that may replace the outmoded ABC1 model

classifications today, such as working women and single households. More traditional socio ...

TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers

insurance quotes during the day. They live in dual-income households, or are in family life stages where ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

and services such as computers, home-entertainment and kitchen appliances. Sent out on request ...

MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting

Thubron and Anthony Mingella are recent contributors. The typical Conde Nast household spends pounds ... . In terms of tactical media, Teletext is key because it is immediate, cheap to set up, has high household ...

MARKETING FOCUS: Keeping up with the Joneses - How would you like a researcher living in your home? James Curtis reports on the latest industry efforts to get closer to consumers

. This bizarre scenario was played out in two Leeds households last month as part of an exercise which shows ... of British households living as couples has fallen from 75% in 1961 to 58% today, while the proportion of single-person households has risen from 10% to 25%. These changing structures demand new research ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

. The ultimate aim is to get householders to look forward to a visit, as they would in days of yore when ...

STOP PRESS

handles media buying for Sara Lee Household s UK managing director, Jonathan Bulkeley, is leaving ...

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