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Going green: Corporates are bowing to public opinion and greening up their acts

The days are gone when a household product could be successfully launched or its market share...The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given ... European Appliance Group said at the seminar that Hoover was the first domestic appliance manufacturer ...

ANALYSIS: Public Awareness - Repairing the UK stake in the world meat market. The lifting of the European ban on British beef is a victory for the Meat and Livestock Commission, but the hard work of persuading consumers to buy meat again is yet to come

and livestock industry an estimated pounds 520 million. A survey last month indicated UK household consumption ...

STOP PRESS: Heater campaign chooses Advocacy

The Association of the Manufacturers of Domestic Appliances has appointed Advocacy as its public...The Association of the Manufacturers of Domestic Appliances has appointed Advocacy as its public affairs agency following a competitive pitch. The agency will work alongside freelance PR consultant Phyllis Oberman on a 12-month campaign to promote electric storage heaters. ...

Coalition hired to raise MTV figures

and Irish service in June last year, which is currently received by 7.5 million households, PR has been ...

FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience

and the issues that are discussed are those that would normally be talked about in farming or household ...

MEDIA: Sky has the inside track but the digital race is not over yet

million households are signed up: all very sensible. Given the hectic ten-month launch preparations ...

FOCUS: LOCAL GOVERNMENT - Giving the best value to residents/The Government has chosen 37 councils to take part in a pilot scheme to improve service through resident dialogue but even those not taking part have realised the value of improved communication

to the local press. Anyone caught littering or putting household rubbish out for collection on the wrong ...

Countrywide to build ICO brand

year to complete its ten satellite operation. It hopes to become a household name in its field ...

BORDER LINES: MADRID - Ketchum cleans up Dyson work

UK vacuum cleaner manufacturer Dyson Appliances has hired Ketchum to launch its products in Spain...UK vacuum cleaner manufacturer Dyson Appliances has hired Ketchum to launch its products in Spain. Ketchum was appointed after a non-competitive pitch. Dyson is planning to break into the Spanish market early next year. Ketchum Spain chairman Tony Noel said the agency will target ...

MacLaurin wins TV Shop launch

on Shop, which will include clothes, shoes, watches and home appliances. The 24-hour channel has ...

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