The days are gone when a household product could be successfully launched or its market share...The days are gone when a household product could be successfully launched or its market share increased through clever advertising or an aggressive pricing strategy alone. These days, given ... European Appliance Group said at the seminar that Hoover was the first domestic appliance manufacturer ...
and livestock industry an estimated pounds 520 million. A survey last month indicated UK household consumption ...
and services such as computers, home-entertainment and kitchen appliances. Sent out on request ...
will target 25- to 45-year-old women across three million households, and will offer a choice of seven ... , managing director of below-the-line Claydon Heeley International, is convinced that making householders ...
SILVER Title: Trawler Client: Mark Price, marketing director, Waitrose Agency: Banks Hoggins O Shea Creative Directors: Chris O Shea, Ken Hoggins Art Director: Richard Dennison Copywriter: Markham Smith Typgrphr: Martin Crocket Photographer: Glen Garner Outdoor Specialist: Portland Outdoor...
UK vacuum cleaner manufacturer Dyson Appliances has hired Ketchum to launch its products in Spain...UK vacuum cleaner manufacturer Dyson Appliances has hired Ketchum to launch its products in Spain. Ketchum was appointed after a non-competitive pitch. Dyson is planning to break into the Spanish market early next year. Ketchum Spain chairman Tony Noel said the agency will target ...
Wisdom, Britain s oldest toothbrush manufacturer, is talking to agencies about a major relaunch next year to claw back lost market share. The move follows a re-evaluation of its strategy after its acquisition earlier this year by Jordan AS, the Norwegian oral care to household products ...
range. The new campaign aims to widen the focus to top-end and budget appliances. National ... is expected to boost the electrical appliance sector, with DSG likely to win most from its commanding ...
Sara Lee Household Dirty Den, begins on October 1. Ads show Grantham soaking in the bath...Sara Lee Household Dirty Den, begins on October 1. Ads show Grantham soaking in the bath and uses the strapline Life after soap? No problem . ...
WCRS has won a coveted place on the roster of the German-owned household goods giant, Benckiser...WCRS has won a coveted place on the roster of the German-owned household goods giant, Benckiser, by scooping the pounds 5 million advertising account of its Vanish range of stain removers. Vanish ... famous work was a series of surreal commercials through Burkitt Weinreich Bryant s other household ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters