WHAT’S HOT WHAT’S NOT: In 1997 Publicis put its money on the Tamagotchi, pagers and ... er ... shoulder pads. Pamela Buxton assesses its nose for winners a year on, and what it thinks we’ll be rushing to buy in 98
14 Aug 1998 | by PAMELA BUXTON
and also predicted a growth in anti-E-coli household products which never materialised. On the positive side, it can claim some success with anti-bacterial household cleansers, tea-tree oil, essential oils and scientific skin creams. The agency did better in the household sector, identifying a boom ...



