to remove filtersSTOP PRESS
08 Oct 1998 | by STEVE BELL
customers household and motor insurance. A spokesman at the company said: We are always looking ...
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MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting
26 Nov 1998 | by ANDY FRY
Thubron and Anthony Mingella are recent contributors. The typical Conde Nast household spends pounds ... . In terms of tactical media, Teletext is key because it is immediate, cheap to set up, has high household ...
DIRECT MARKETING: GREAT EASTERN
13 Aug 1998 | by NIGEL CASSIDY
to all households within a 20-mile radius ensured blanket coverage of the community. The Result ...
HOTLINE
31 Jul 1998 | by JOHN TYLEE
) account, and will create the first television campaign for Vidal Sassoon hair appliances in more than ...
MARKETING FOCUS: Baby-boomers: a generation vexed - They’re wealthy, they’re powerful but baby-boomers are tough to target and even tougher to persuade. Jane Bainbridge identifies the difficulties and the tactics that have overcome them
07 May 1998 | by JANE BAINBRIDGE
.73% of the UK population and 23% of all household expenditure. Households headed by 45- to 55-year ... , they spend half as much again as other households. Another reason boomers can be tricky to target ...
GIS: Web sites on the map - Mapping software combined with Web technology provides marketers with a dynamic tool to deliver immediate geographically-relevant information to customers. Ian Darby reports
07 May 1998 | by IAN DARBY
of integrating potentially detailed mapping data and local demographic data on households and customers ...
TRAVEL MEDIA: PROFESSIONAL TRAVELLERS ON INFLIGHT MEDIA - Business travellers are a captive yet discerning audience. Here three give their verdicts on airline offerings
01 May 1998 | by LARRY BARKER
, fashion accessories, hotels and business appliances, which gets in the way of good presentation ...
TRAVEL MEDIA: THE TRAVEL MEDIA EXPLOSION - The UK’s gone travel-mad and it’s a boom which the national press and TV dominate, but other media are enjoying the ride, Amon Cohen says
01 May 1998 | by AMON COHEN
,500 subscribers. Sixty-one per cent of readers are ABs, live in households with an average income of pounds 97 ...
TRAVEL MEDIA: MAKE WAY FOR THE VIRTUAL TRAVEL AGENT - Digital technology is revolutionising the way holidays are sold. Richard Cook investigates how it will affect the travel industry
01 May 1998 | by RICHARD COOK
. France, for example, has moved within two years to one million direct-to-household digital homes, so ...
HOTLINE
17 Apr 1998 | by EMMA HALL
to health professionals and mothers. Pifco, the electrical appliance and cookware manufacturer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
