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Identity value: Maja Pawinska looks into the first ever global survey into corporate branding

index, and represent some of the strongest household brand names in the world. The interviewees ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.