OPINION: CRACKNELL ON ... ADS AND THEIR CONTEXT
22 Jan 1999 | by ANDREW CRACKNELL
think how droll . But if he does so in a commercial for a household name, it s that household name ...
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DIRECT MARKETING: Addressing the data issue - Poorly-addressed mail has a high price and reinforces the need to use quality data from reliable sources. Claire Murphy reports
28 Jan 1999
that 11% of UK households are mailed incorrectly every year, further illustrating the need for regular ...
Woolworths hires Bates to front major home shopping initiative
22 Jan 1999 | by JOHN TYLEE
of household products and its position as one of the country s largest retailers of CDs, tapes and videos ...
CAMPAIGN INTERNATIONAL: MEDIUM OF THE MONTH - Political exposes have made El Mundo a household name
15 Jan 1999 | by KAREN YATES
, made it a household name. Despite this and the fact that Ramirez is a personal friend of the new ...
MARKETING MIX: I’ll name that brand in one!
14 Jan 1999 | by JANE BAINBRIDGE
with this product and over 75% of the UK s households with children have it in the cupboard. Can you name it ...
EDITORIAL: Basic marketing will still apply in the internet age
14 Jan 1999 | by NEILL DENNY
and the AOLs, triumph? The only measure will be the share brands win of a household s spend. Three ...
CLIENT OF THE WEEK: Iceland’s unstoppable force - Karen Yates is exhausted by the sheer enthusiasm of a frozen-food marketer
08 Jan 1999 | by KAREN YATES
managing director of Iceland. Firstly, with a career in buying - electrical appliances at Dixons ...
HOTLINE
08 Jan 1999 | by CLAIRE COZENS
by Campaign (18 December 1998) succeeds Tony Douglas, who has joined FCB. Jeyes, the household ...
FOCUS: HI-TECH PR - Finding a good home for the PC. More people are buying PCs, but are they leisure consumers or business users bringing work home from the office? By Stephanie France
08 Jan 1999 | by STEPHANIE FRANCE
. The survey, which continues until 2000, discovered that one in four households have a PC and that half ...
MARKETING MIX: I’ll name that brand in one!
07 Jan 1999 | by JANE BAINBRIDGE
was acquired by Ralston Purina in the UK. Today Brand X is still a household name in the UK, enjoying 93...was acquired by Ralston Purina in the UK. Today Brand X is still a household name in the UK, enjoying 93 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
