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DIRECT BRIEFS

21 Dec 2000

will be sent to C1 and C2 households nationwide with occupants in the 16-45 age group. The campaign features a...The Wrigley Company has appointed Circular Distributors to undertake a national door-to-door campaign promoting its new Honey & Lemon Airwaves chewing gum flavour. Several million sample packs will be sent to C1 and C2 households nationwide with occupants in the 16-45 age group. The campaign features a ...

US regulator passes AOL Time Warner

15 Dec 2000 | by MediaWeek

– which connect 20% of US households – to at least three other ISPs. The FTC will also have the right ...

in the UK to its global name of Cif. But how will the household cleaning brand ensure its UK consumers

14 Dec 2000 | by CORDELIA BRABBS

/Choco Krispies). Now they re doing it to household cleaning products..../Choco Krispies). Now they re doing it to household cleaning products. Last week, Lever Brothers announced ... mousse variant in August. Last year, Jif Cream Lemon ranked as the fifth best-selling household ... 9.1 21 Source: Mintel, Household Cleaning Products DIAGNOSIS Nick Alford ...

ANALYSIS: Consumer power takes a grip - Harriet Marsh examines the brands that are succeeding and failing in 'Planning for Consumer Change'

14 Dec 2000 | by HARRIET MARSH

part of the marketing remit. The majority of households can afford basic necessities, so consumers ...

Clarion ready to clinch Reckitt Benckiser brief

08 Dec 2000 | by HOLLY WILLIAMS

accounts for recently merged household and cleaning goods group Reckitt Benckiser, following its...Consumer PR specialist Clarion Communications is set to clinch the latest in a line of product accounts for recently merged household and cleaning goods group Reckitt Benckiser, following its appointment as sole agency. The consultancy is due to take over PR for top brands - including Immac ...

Hakuhodo UK wins multimillion-pound Kobayashi task

08 Dec 2000 | by JENNY WATTS

that the initial launches will be in the household goods and cleaning categories although the brand names are being ...

Charmin UK chief in wider P&G role

07 Dec 2000 | by JOANNA WITT

of Charmin, as marketing director for a new 'total household' division, as it reshuffles some of its core...Procter & Gamble UK has appointed Mark Brickhill, the chief marketer behind the UK launch of Charmin, as marketing director for a new 'total household' division, as it reshuffles some of its core ... household group, has moved into a new role as general manager of Scandinavia for P&G. ...

DIRECT BRIEFS

07 Dec 2000

will be distributed to homes in the UK. One targets ABC households with no children, to communicate a pounds 10-off...Virgin Mobile has appointed Circular Distributors for a series of national door-to-door campaigns to promote its range of mobile phones for Christmas. Over the next three months, 3.25 million booklets will be distributed to homes in the UK. One targets ABC households with no children, to communicate a pounds 10-off ...

PROFILE: Delivering digital - Mike Hounsell, Group marketing director, NTL

07 Dec 2000 | by JOANNA WITT

to be a national player in a truer sense of the word, and be a household name, a trusted provider ...

HFC Bank to put Marbles cards PR work out to pitch

01 Dec 2000 | by JOHN FRANK and HOLLY WILLIAMS

Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC ... , Edelman PR Worldwide, which Household started working with in the US this year, is not in the running ...

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