Search results for Household Appliances

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DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out

campaign to build awareness of the Census which takes place next April. Each household must, by law ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

to classify that household and then send individual households a multi-media e-mail featuring the commercial ... medium. The response to the campaign was high. More than 100,000 households - 3.6% of all SkyDigital homes - requested samples, while 22,000 households responded to the free movie promotion. Viewers ...

DIRECT NEWS IN BRIEF

-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company, DM...Nivea For Men is launching a nationwide door-to-door campaign designed to drive sales of its Face Wash, Face Scrub and AfterShave Balm products. Poster, press and radio work will run alongside the door-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company, DM ...

Royal Mail angers DMA with pounds 2m PPS backing

, the company behind PPS, wants to reach 80% of UK households in the next year. 'Our 18 months of market ...

CAMPAIGNS: Public Sector PR - Flood Action Week brings press deluge

householders to evaluate public awareness and understanding of the new warning codes. Results ...

DIRECT MARKETING: How DM can drive traffic to your site - Dotcoms are turning to traditional DM methods to attract visitors in a tangible way

households by the type of PC they own, whether it is CD-ROM-compatible, and even the types of products ...

DIRECT: Briefs

households in areas where ADSL lines have been installed. The campaign will roll out from the end of 2000...HomeChoice TV has appointed direct marketing agency MBO to spearhead a major campaign to sign up new users to its on-demand service. The direct mail campaign will target 2.4 million London households in areas where ADSL lines have been installed. The campaign will roll out from the end of 2000 ...

Directwatch

.71 8.85 Gardening/household 240 257 5.88 6.54 Health ...

DIRECTWATCH: Pearl in integrated 'local' push

households with incomes of up to pounds 30,000. The campaign is designed to appeal strongly to women, who ...

FIELD MARKETING LEAGUE TABLES 2000: Door-to-door lives - With the national deregulation of the utilities market, door-to-door sales has gained a second chance

reaction from the householder, and a much better chance of a sale. Sophisticated targets ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.