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Hakuhodo UK wins multimillion-pound Kobayashi task

that the initial launches will be in the household goods and cleaning categories although the brand names are being ...

CAMPAIGN MEDIA AWARDS 2000: THE OUTDOOR ADVERTISING ASSOCIATION/COUNCIL OF OUTDOOR SPECIALISTS AWARD - Best Use of Outdoor - Winner: Television Licence

medium - outdoor. The strategy was to highlight the number of households in different streets ...

TV: TECHNOLOGY ALARM CALL - Personalised programming has been viewed by some as the end of TV ads, but others see an opportunity, Meg Carter says

, just 53,000 US households have so far signed up to TiVo and just under 50,000 to Replay TV. Yet despite ... - for example, deliver particular ads to particular households, Rahul Chakkara, NDS s director of interactive ... of changing copy according to different households exists, there has to be a big question mark over the cost ...

PERSPECTIVE: Envoy's acquisition of Leagas Delaney is intelligent and timely

opportunities for account people to make themselves into household names and offering scant appeal ...

MEDIA: FORUM - Can Channel 5 make a leap into the mainstream? Where now for Channel 5? It has a new senior management team and the prospect of much bigger programming budget. Is this the start of an ambitious new era, Alasdair Reid asks

. However, in a multichannel household there isn t enough to make Channel 5 stand out. It s fairly obvious ...

Kobayashi calls up shops for European expansion initiative

. It manufactures and markets household products, over-the-counter drugs, cosmetics, hygiene products and medical ...

CLOSE-UP: LIVE ISSUE/IPA ADVERTISING EFFECTIVENESS AWARDS - IPA awards shine a light on consumers' behaviour. The advertising industry is richer for the IPA's research bank, Tim Broadbent says

not only mean that advertising should be persuasive. Supermarkets did not exist and many household products ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

: Jupiter Research 2000. NUMBER OF INDIVIDUALS LIVING IN HOUSEHOLDS WITH INTERNET ACCESS Denmark         2 ...

MARKETING TO A NEW-MEDIA GENERATION: Wired Youth - Seven- to 11-year-olds are one of the fastest-growing groups of internet users Jim Curtis reports on a new generation of e-literate school children.

recorder is the youngest in the house. Now that household technology has spread to the PC and the internet...It's a common joke in many families that the only person who knows how to programme the video recorder is the youngest in the house. Now that household technology has spread to the PC and the internet ... her to do the household Tesco's shop online. She frequently sneaks extra things into the order ...

MARKETING TO A NEW-MEDIA GENERATION: Wired Youth - Seven- to 11-year-olds are one of the fastest-growing groups of internet users Jim Curtis reports on a new generation of e-literate school children.

recorder is the youngest in the house. Now that household technology has spread to the PC and the internet...It's a common joke in many families that the only person who knows how to programme the video recorder is the youngest in the house. Now that household technology has spread to the PC and the internet ... her to do the household Tesco's shop online. She frequently sneaks extra things into the order ...

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