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Kobayashi calls up shops for European expansion initiative

03 Nov 2000

. It manufactures and markets household products, over-the-counter drugs, cosmetics, hygiene products and medical ...

Brand cull pays off for Reckitt Benckiser

16 Aug 2000 | by Camilla Palmer

Household products group Reckitt Benckiser said a strategy of culling brands, such as that being...LONDON (Brand Republic) – Household products group Reckitt Benckiser said a strategy of culling brands, such as that being pursued by Procter 171m, with sales growing at 3% to 1.56bn. According ... restructured itself into two divisions –- concentrating on food and household products –- in a bid ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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