Search results for Household Appliances

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DIRECT BRIEFS

will be sent to C1 and C2 households nationwide with occupants in the 16-45 age group. The campaign features a...The Wrigley Company has appointed Circular Distributors to undertake a national door-to-door campaign promoting its new Honey & Lemon Airwaves chewing gum flavour. Several million sample packs will be sent to C1 and C2 households nationwide with occupants in the 16-45 age group. The campaign features a ...

ANALYSIS: Is there profit in CRM tie-ups? - New research highlights long-term brand benefits from cause related marketing. Cordelia Brabbs reports

, and on average UK adults have heard of at least four CRM programmes. No doubt the involvement of household ...

Asda to expand home shopping service

and is able to reach 3m households. The move will put pressure on rival Tesco’s service, which currently ...

Sara Lee enters bidding war for Bernard Matthews

LONDON (Brand Republic) – Sara Lee, the US food and underwear giant, has started a bidding war for ownership of the UK turkey firm Bernard Matthews just days after its founder offered 232m to take it private. Bernard Matthews, whose “Bootiful” TV advertising catchphrase made him a household name, said ...

Profits slip at Sara Lee

LONDON (Brand Republic) – Sara Lee, the US consumer products giant, reported a slip in profits as it restructures itself in a bid to return to profitability. The company said it would concentrate on three key areas -- underwear, coffee and tea, and food and household products –- in order to reverse the 2 ...

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SILVER AWARD

CAMPAIGN-I: Briefs

Firebox, the online retailer of men's lifestyle and entertainment projects, has appointed a marketing director to continue its European expansion. Shaun Harris joins the start-up after 11 years at Unilever, where he was responsible for marketing household brands such as Magnum, Solero and Viennetta ...

CAMPAIGN-I: Briefs

Firebox, the online retailer of men's lifestyle and entertainment projects, has appointed a marketing director to continue its European expansion. Shaun Harris joins the start-up after 11 years at Unilever, where he was responsible for marketing household brands such as Magnum, Solero and Viennetta ...

Analysis: Do upmarket stores 'own' organic? - Organic food is becoming a big part of supermarkets' strategies. But research from Taylor Nelson Sofres shows that the changing profile of organic shoppers could give the retailers a shock

households and people with very young children and is using organic food to enforce its quality image ... are beginning to dabble. Last year, 57% of households bought some organic products, which is up from 31% two ...

DIARY: Pick of the week

on my household. I overcame my aversion to cute pets and whined Wanna dog! Wanna dog! while my...Eleanor Trickett chooses Hooper Galton s debut work for Animal Planet: This had a stunning effect on my household. I overcame my aversion to cute pets and whined Wanna dog! Wanna dog! while my flatmate, Susanna, yipped and demanded chocolates. It s great value as well - Maltesers could run ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.