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OPINION: On track for isolating the PR effect

of the PR aware audience and the link to household product data, the I to I may hopefully sound a death ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Europe measures up - European media planners now have access to new research, in the form of Europe 2000. Tim Woolgar examines its appeal

is that it will deliver information about senior business managers and their upmarket households, combining their reading ... consumers and business-to-business decision-makers - or the top 20 per cent of households by income in 16 ...

DIRECT: Briefs

households in areas where ADSL lines have been installed. The campaign will roll out from the end of 2000...HomeChoice TV has appointed direct marketing agency MBO to spearhead a major campaign to sign up new users to its on-demand service. The direct mail campaign will target 2.4 million London households in areas where ADSL lines have been installed. The campaign will roll out from the end of 2000 ...

OPINION: MARKETING SOCIETY - New positioning for old charities brings rewards

the baggage of its 130-year past, while retaining its historic strengths. Although a household name, its ...

FEATURE: Golden opportunities - With the huge media frenzy, the Sydney Olympics are a key focus for sponsorship deals. Mary Cowlett reports

of the 100 youngsters in Barclaycard Team 2000 are already household names, including Macey, swimmer Sue ...

's Big Brother household

My life is, of course, now devoid of meaning since the Big Brother denoument. Along with more than nine million other addicts, I was on the edge of my seat last Friday evening to see Craig trounce Anna to the pounds 70,000 and then give it all away to a worthy cause. But amid the tension and the tears,...

MindShare secures pounds 5m of new business

MindShare has scooped pounds 5.5 million in new-business wins with its appointment to handle the launch of the white-goods manufacturer Brandt in the UK. It has also won the UK launch of Jobs s largest career market on the internet. Brandt, which is one of France s largest domestic appliance ...

CAMPAIGN-I: Briefs

Firebox, the online retailer of men's lifestyle and entertainment projects, has appointed a marketing director to continue its European expansion. Shaun Harris joins the start-up after 11 years at Unilever, where he was responsible for marketing household brands such as Magnum, Solero and Viennetta ...

CAMPAIGN-I: Briefs

Firebox, the online retailer of men's lifestyle and entertainment projects, has appointed a marketing director to continue its European expansion. Shaun Harris joins the start-up after 11 years at Unilever, where he was responsible for marketing household brands such as Magnum, Solero and Viennetta ...

BBH pushes Electrolux Liberation refrigerator

s largest manufacturer of powered appliances, claims the Liberation will keep food fresher because of its ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.