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AdCritic.com goes bankrupt

19 Dec 2001 | by Claire Billings,

the term "Wassup", as used in the Budweiser ads, into a household saying, after word got round that the ad ...

THE BOOK OF LISTS: The 10 Most talked about international brands

17 Dec 2001

of that cornerstone of household products, washing powder, has been Ariel Liquitabs - P&G's answer to Unilever ...

THE BOOK OF LISTS: The 10 Most complained about ads

17 Dec 2001

featuring a Mafia-style trio appearing to intimidate householders into visiting its stores was tasteless ...

Saga becomes latest CIA client to review its media after merger

14 Dec 2001 | by MATTHEW COWEN

The Saga group is reviewing its media planning and buying account less than a month after the merger between the incumbent, CIA UK, and The Media Edge. It becomes the third piece of business to review out of the agency since the alliance was announced, and follows Wrigleys and the household goods ...

AOL Time Warner enters
double marketing pact

14 Dec 2001 | by Staff,

consumers with technology to make the digital household arrive faster". The America Online deal ...

Saga becomes latest CIA client to review after Media Edge merger

13 Dec 2001 | by Matthew Cowen,

It becomes the third piece of business to review out of the agency since the alliance was announced, and follows Wrigleys and the household goods manufacturer Henkel. Saga, which incorporates a number of businesses catering for the over-50s, spends around 7 million above the line in the UK ...

Thomas Cook in £2m TV channel push

13 Dec 2001 | by DANIEL ROGERS

. It represents a living brochure that gives us access to 5.5 million digital TV households," said Andrew ...

MARKETING MIX: Brand manager of the week

13 Dec 2001

, and has become a household name and huge success. ...

OPINION: Marketing Society - Marketers must avoid pitfalls of evolving a brand

13 Dec 2001 | by PETER BRABECK-LETMATHE, vice-chairman and chief executive of Nestle and a member of The Marketing Society

It is self-evident that powerful brands are crucial to the long-term success of global companies selling FMCGs. But when product labels have become household name brands, we can easily be lulled into accepting them as a permanent and unchanging part of the scenery and a guaranteed factor for a firm ...

SO THAT WAS 2001: The marketing industry has had its fair share of ups and downs over the past year, but 2001 will always be remembered for the atrocities of September 11

13 Dec 2001

gas, electricity and telephone services to households and recently claimed to be the UK's biggest electricity supplier, with five million households. The company also claims that annual sales to UK ... it has 'relationships' with 19 million of the UK's 25 million households. Centrica's new ...

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