Search results for Household Appliances

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Partners Andrews Aldridge
scoops DMA Grand Prix

05 Dec 2001 | by Claire Billings,

Partners Andrews Aldridge involved using Co-op milkmen in the campaign to deliver an empty milk bottle with a note inside targeted at prospect households on their rounds. The judges said they were impressed that the piece was more effective than any other media used in the marketing campaign ...

AXA reviews £12m DM account for Direct arm

29 Nov 2001 | by MARK KLEINMAN

Direct promotes household and car insurance direct to consumers and spends about 12m on DM each year ...

DIRECT BRIEFS: The Direct Mail Information Service ..

01 Nov 2001

The Direct Mail Information Service has carried out research that shows the average UK household receives about 12 items of direct mail each month, with just over half being read by the recipient. The latest Letterbox Factfile report shows that about 20bn worth of business is generated each year ...

ITV Digital under fire for painting
satellite owners as downmarket

17 Oct 2001 | by Claire Billings,

message to image-conscious householders playing on their fears of ruining their house with an ugly ...

REVIEW: Direct mailings emerge as worst offenders

28 Sep 2001

Direct mailings from the household, health and leisure sectors have emerged as the worst offenders in a survey carried out by the Advertising Standards Authority on how well the direct marketing industry complies with advertising rules. - General release. ...

DIRECT: Direct Line picks TMW for travel and pet task

20 Sep 2001 | by SUZY BASHFORD

stage, but a test mailing will be sent out to 80,000 households in October. Although Direct ...

DIRECT: Cancer charity in donation DM

20 Sep 2001 | by SUZY BASHFORD

. The door-drop will reach 75,000 households. Both will be rolled out across the UK if the campaign ...

DIRECT: News in brief

09 Aug 2001

Bodyform, the SCA Hygiene-owned sanitary protection brand, is targeting three million households in a door-drop this month. The mailing, developed by The Interactive Agency, aims to raise awareness and generate trial of new and existing Bodyform products. It includes three samples and features a free prize ...

DIRECT MARKETING: Getting value out of consumer lists - Effective use of data sources is key to the success of FMCG brands, says Mary Cowlett

09 Aug 2001 | by MARY COWLETT

. In addition, more than 460,000 UK households have opted out of DM by registering with the Mailing Preference ... brand-owners can pin down 'golden households', addresses populated by high-earners whose consumption of FMCG goods is above the national average. "Companies are saying, 'Let's focus on the households ...

DIRECT: Dyson selects Dynamo for consumer DM work

12 Jul 2001 | by MARK KLEINMAN

Dyson Appliances has chosen Dynamo Promotional Marketing to handle a direct marketing account that will aim to build the firm's relationships with its customers. Dyson, which is currently airing a TV brand campaign for its new Contrarotator two-drum washing machine, is seeking to develop a ...

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