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Household study casts light on media consumption
SILVER AWARD TITLE: Hot dog AGENCY: Leo Burnett CLIENT: John Hawkes, chief marketing officer, McDonald's CREATIVE DIRECTORS: Mark Tutssel, Nick Bell ART DIRECTOR: Mark Tutssel COPYWRITER: Nick Bell TYPOGRAPHER: Mark Cakebread PHOTOGRAPHER: Andy Roberts COMMENDATION TITLE: Torpedo...
Hotwire PR - the hi-tech agency founded by former Miller Shandwick CEO Kristin Syltevik - has hired a specialist to launch and head its appliances and services division. Muna Azzawi joins from Firefly Communications, where she worked for nearly three years, most recently as a director....
Siemens, the German electronics giant, has chosen the London office of Scholz & Friends to handle the pounds 3 million creative assignment for its UK domestic appliance business. The agency saw off challenges from Malcolm Moore Deakin Blazye and Red Cell. Work starts in July with the launch...
The man behind last week's appointment of BMP DDB to handle the Food Standards Agency's account is living up to his organisation's image - he's as good as invisible. As the head of publicity at the FSA, James Brandon has spent the past few weeks whittling down COI Communications' list of...
to make Time the household name it is in the US,' says Gilpin, who describes her relationship with TFE ...
Sara Lee has promoted Julie Baker to become marketing director for its Household & Body Care ... three key areas of business: household products, intimates and underwear, and food and beverages. WCRS handles the pounds 10m marketing account for the Household and Body Care division, with Zenith ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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