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AdCritic.com goes bankrupt

19 Dec 2001 | by Claire Billings,

the term "Wassup", as used in the Budweiser ads, into a household saying, after word got round that the ad ...

AOL Time Warner enters
double marketing pact

14 Dec 2001 | by Staff,

consumers with technology to make the digital household arrive faster". The America Online deal ...

China launches state-owned
media conglomerate

06 Dec 2001 | by Staff,

film industry. An estimated 350m households in China have television sets. If you have ...

Partners Andrews Aldridge
scoops DMA Grand Prix

05 Dec 2001 | by Claire Billings,

Partners Andrews Aldridge involved using Co-op milkmen in the campaign to deliver an empty milk bottle with a note inside targeted at prospect households on their rounds. The judges said they were impressed that the piece was more effective than any other media used in the marketing campaign ...

Carlton pre-tax profits drop to
£118m as ad revenues fall

04 Dec 2001 | by Claire Billings,

households can access all channels and 84% of households can access digital channels from the BBC, Channel 4 ...

Pearson in venture with China's
largest television broadcaster

19 Nov 2001 | by Staff,

The two will work together to produce education and consumer programmes, as well as some publishing initiatives, for China's 350m television households. According to Pearson, the programmes being developed will create significant advertising opportunities for international corporations looking ...

Telewest shares rocket as
cable firm beats forecasts

15 Nov 2001 | by Claire Billings,

Its shares jumped 24.43% to 72.75p, up from its close last night of 58p, as the market reacted warmly to a better-than-expected performance. Telewest said the all-important churn figure had fallen to 18.7% from 28.3% a year earlier and average revenue per household grew to 40.29 a month ...

Kingston launches raft of
new digital TV services

13 Nov 2001 | by Staff,

The service will be rolled out to around 10,000 households in the Hull and Yorkshire area that the Kingston Communications-owned firm delivers services to. Customers will be able to access around 60 digital TV channels, internet and video-on-demand services. The video-on-demand services ...

Prebble calls on government
to support ITV Digital

06 Nov 2001 | by Claire Billings,

Prebble believes that the majority of the remaining 15m UK households yet to convert to digital TV will choose ITV Digital. His argument is based on the grounds that it can be received through viewers' existing aerials, it has the potential to be everywhere, and it is the way people receive their TV signal ...

P&G cuts back on interactive marketing

30 Oct 2001 | by Sylvia Westall,

NEW YORK - Procter & Gamble, the household goods company, has decided to cut down on its 300

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