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THE BOOK OF LISTS: The 10 Most talked about international brands

17 Dec 2001

of that cornerstone of household products, washing powder, has been Ariel Liquitabs - P&G's answer to Unilever ...

THE BOOK OF LISTS: The 10 Most complained about ads

17 Dec 2001

featuring a Mafia-style trio appearing to intimidate householders into visiting its stores was tasteless ...

Saga becomes latest CIA client to review its media after merger

14 Dec 2001 | by MATTHEW COWEN

The Saga group is reviewing its media planning and buying account less than a month after the merger between the incumbent, CIA UK, and The Media Edge. It becomes the third piece of business to review out of the agency since the alliance was announced, and follows Wrigleys and the household goods ...

Saga becomes latest CIA client to review after Media Edge merger

13 Dec 2001 | by Matthew Cowen,

It becomes the third piece of business to review out of the agency since the alliance was announced, and follows Wrigleys and the household goods manufacturer Henkel. Saga, which incorporates a number of businesses catering for the over-50s, spends around 7 million above the line in the UK ...

CAMPAIGN MEDIA AWARDS 2001: Best International Campaign

30 Nov 2001

households. Stephen Morley, the global brand director at Johnnie Walker, said: "I am delighted ...

MEDIA FORUM: Is ITV's decision to air on Sky Digital the right one? Sky and ITV have finally kissed and made up. But just how important for advertisers is ITV's debut on Sky Digital? Alasdair Reid finds out

30 Nov 2001 | by ALASDAIR REID

but it could help persuade some households wavering at the margins. And while Sky has won most of the early ... -one's interest in the advertising market to see ITV's share of viewing keep falling. For each new household ... , even though ITV will never get the same share that it would in a household that can only receive five ...

PERSPECTIVE: Playing conflict from both ends is risky for holding companies

30 Nov 2001 | by CAROLINE MARSHALL, caroline.marshall@haynet.com

to talk to a roll call of unconflicted networks that a household cleaning products manufacturer can ...

OPINION: Cowen on ... Coco De Mer

30 Nov 2001 | by MATTHEW COWEN

-blooded people, with a healthy imagination and a range of household implements, can't come up ...

LATIN AMERICA: THE HUNT FOR ELDORADO - Caroline Carlson goes behind the scenes at some of Latin America's biggest TV stations to explode common myths

16 Nov 2001 | by CAROLINE CARLSON

On the face of it, the Latin American TV market is a dream. Almost every household has at least one TV set, which is switched on for an average of eight hours a day and watched actively ... of households, followed by Canal 13 with 8.7 per cent. Competition among TV networks in Argentina ...

MEDIA FORUM: Will the new-look Barb offer better TV research? - Barb told the industry that the new TV ratings system is on target for its 1 January launch. Is the industry buying it? Alasdair Reid reports

16 Nov 2001 | by ALASDAIR REID

creditably. He adds: "There will still be households being added to the panel in January but I don't think ...

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