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Thomas Cook in £2m TV channel push

13 Dec 2001 | by DANIEL ROGERS

. It represents a living brochure that gives us access to 5.5 million digital TV households," said Andrew ...

MARKETING MIX: Brand manager of the week

13 Dec 2001

, and has become a household name and huge success. ...

OPINION: Marketing Society - Marketers must avoid pitfalls of evolving a brand

13 Dec 2001 | by PETER BRABECK-LETMATHE, vice-chairman and chief executive of Nestle and a member of The Marketing Society

It is self-evident that powerful brands are crucial to the long-term success of global companies selling FMCGs. But when product labels have become household name brands, we can easily be lulled into accepting them as a permanent and unchanging part of the scenery and a guaranteed factor for a firm ...

SO THAT WAS 2001: The marketing industry has had its fair share of ups and downs over the past year, but 2001 will always be remembered for the atrocities of September 11

13 Dec 2001

gas, electricity and telephone services to households and recently claimed to be the UK's biggest electricity supplier, with five million households. The company also claims that annual sales to UK ... it has 'relationships' with 19 million of the UK's 25 million households. Centrica's new ...

AGENCY 2001: TELEMARKETING AGENCY OF THE YEAR - MMGroup. MM Group is set to join the upper echelon of UK agencies as it sees fantastic returns on its £4m per year investments

13 Dec 2001

.8 million households and shops, of which most are doorstep customers. The company, formed from ...

AGENCY 2001: Zentropy Partners - Zentropy's launch mission to work on the world's top ten brands is well on track, with a series of big account wins under its belt

13 Dec 2001

, Nestle, Coca-Cola and General Motors, among several other household names. It has also become the only ...

AGENCY 2001: DESIGN AGENCY OF THE YEAR - Landor Associates. Landor is making an impact within the WPP empire as its 60 years of experience and refusal to specialise prove to be a success

13 Dec 2001

Lee household noodle brand, part of the Scandinavian workload that makes up one-fifth of the company ...

STOP PRESS: Zenith Media forecast of ad expenditure better

06 Dec 2001

The latest Zenith Media forecast of global advertising expenditure is cautiously upbeat about the prospects for recovery in 2002. It forecasts that the first sectors to recover from the downturn will include FMCG, travel, leisure, sport and household durables. In the UK it forecasts television revenues ...

AXA reviews £12m DM account for Direct arm

29 Nov 2001 | by MARK KLEINMAN

Direct promotes household and car insurance direct to consumers and spends about 12m on DM each year ...

Reckitt pushed out of McCann in IPG conflict

22 Nov 2001 | by DANIEL ROGERS

Reckitt Benckiser, the world's largest maker of household cleaning products, is set to lose its principal global advertising agency, McCann-Erickson, over client conflict within McCann's owner, the Interpublic Group (IPG). The owner of brands from Dettol to Harpic, which spends about 300m ( 212m) a ...

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