Search results for Household Appliances

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MARKETING MIX: Book of the Week - The Essence of Capitalism, by Humphrey McQueen (£17.99, Profile Books)

household names. I would not deny that there is an unpleasant side to corporate business ...

OPINION: Marketing Society - Combine direct mail and digital for an ideal mix

-income US households which form of communication contributes most to establishing a relationship ...

MEDIA: Youth Radio - Radio spreads the message to youth. Brands can cash in on the growing popularity of commercial radio, writes Alastair Ray

by the people who matter or make their way into as many households as possible? "Advertisers are still ...

Down in the tube station at all hours

and on the bottom of beer glasses, while household brands are resorting to illegal flyposting. Our friends ...

McVitie's appoints UK chief marketer

Biggs will take charge of a marketing budget of around 70m and a cache of household names including Jaffa Cakes, kids' brand BN, Digestive, Hobnobs, Penguin and Go Ahead! He will have a staff of 30 and report to Colin Hutchison , managing director for UK and export. Hutchison has overseen ...

Kingston launches raft of
new digital TV services

The service will be rolled out to around 10,000 households in the Hull and Yorkshire area that the Kingston Communications-owned firm delivers services to. Customers will be able to access around 60 digital TV channels, internet and video-on-demand services. The video-on-demand services ...

PUBLIC SECT0R BRIEFS: Kent Fire Brigade steps up campaign

KENT: Kent Fire Brigade has stepped up its campaign to reduce chip-pan fires, the most common form of household blazes. The authority has teamed up with Kent County Council and the Government to produce TV ads in the region for the first time. The ads run alongside the brigade's PR work ...

McCann returns London Fire Brigade to TV

officer, Ian Hughes, said. "Just by highlighting normal, household objects that everyone can relate to ...

Neff sponsors new series on ITV1 and ITV2

Neff, the kitchen appliance manufacturer, is to sponsor ITV1 and ITV2's new series The Farmer Wants a Wife. Neff originally sponsored Country Living magazine's The Farmer Wants a Wife matchmaking campaign throughout 2000/01. The half-hour episodes, which will follow the fortunes of some of the men ...

Pru backs single brand strategy in £20m push

its household and motor insurance products in the UK under the Prudential brand. A ...

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