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Blue Rubicon to manage Lever Faberge image job

Lever Faberge - the consumer giant behind household brands Dove, Persil and Lynx - is to rethink its corporate image with the help of newly hired PR firm Blue Rubicon. Lever Faberge head of corporate relations Emma Flack staged an eight-way pitch before handing the six-figure PR brief to Blue ...

PERSPECTIVE: Playing conflict from both ends is risky for holding companies

to talk to a roll call of unconflicted networks that a household cleaning products manufacturer can ...

Reckitt Benckiser drops WSW as FD wins financial job

Household goods giant Reckitt Benckiser has dropped City PR incumbent Weber Shandwick Worldwide in favour of rival Financial Dynamics. Neither FD nor FTSE 100 firm Reckitt would comment ... . It is believed Reckitt - the name behind household brands such as Vanish - held an extensive pitch process ...

Reckitt pushed out of McCann in IPG conflict

Reckitt Benckiser, the world's largest maker of household cleaning products, is set to lose its principal global advertising agency, McCann-Erickson, over client conflict within McCann's owner, the Interpublic Group (IPG). The owner of brands from Dettol to Harpic, which spends about 300m ( 212m) a ...

OPINION: Stuart Elliott in America

It's an advertiser's dream: your brand, hitherto unknown to 99.9 per cent of the general population, suddenly becomes a household word, so much in demand that consumers clamour for it like children for ice-cream in summertime. The anchorman of one of the three national network TV nightly ...

Reckitt Benckiser shifts £3.5m UK ad task to Roose

Reckitt Benckiser, the Anglo-Dutch household goods group, has moved the UK advertising business for its Vanish stain removal brand, worth 3.5m, from WCRS to Roose 3m TV campaign. It has been running its latest ads for Vanish since April. Vanish competes against Procter & Gamble's Ace and SC ...

P&G cuts back on interactive marketing

NEW YORK - Procter & Gamble, the household goods company, has decided to cut down on its 300

OUTDOOR/AMBIENT: EYES DOWN - From floor media to rickshaws and cars, Pippa Considine rounds up the latest innovations in ambient media

of all UK households. Using the Media Vehicle and other outfits, such as Eyes Down Media, advertisers ...

Henkel supports Glist launch with £6m campaign

, which leads the detergents and household products category on the continent with a 23% market share ...

Morris to develop brand focus with Iroquois start-up

electronics manufacturer Mission and SiPix digital imaging appliances. Morris merged her Red Rooster ...

 

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