PERSPECTIVE: Playing conflict from both ends is risky for holding companies
30 Nov 2001 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
to talk to a roll call of unconflicted networks that a household cleaning products manufacturer can ...
Lever Faberge - the consumer giant behind household brands Dove, Persil and Lynx - is to rethink its corporate image with the help of newly hired PR firm Blue Rubicon. Lever Faberge head of corporate relations Emma Flack staged an eight-way pitch before handing the six-figure PR brief to Blue ...
to talk to a roll call of unconflicted networks that a household cleaning products manufacturer can ...
Household goods giant Reckitt Benckiser has dropped City PR incumbent Weber Shandwick Worldwide in favour of rival Financial Dynamics. Neither FD nor FTSE 100 firm Reckitt would comment ... . It is believed Reckitt - the name behind household brands such as Vanish - held an extensive pitch process ...
Reckitt Benckiser, the world's largest maker of household cleaning products, is set to lose its principal global advertising agency, McCann-Erickson, over client conflict within McCann's owner, the Interpublic Group (IPG). The owner of brands from Dettol to Harpic, which spends about 300m ( 212m) a ...
It's an advertiser's dream: your brand, hitherto unknown to 99.9 per cent of the general population, suddenly becomes a household word, so much in demand that consumers clamour for it like children for ice-cream in summertime. The anchorman of one of the three national network TV nightly ...
Reckitt Benckiser, the Anglo-Dutch household goods group, has moved the UK advertising business for its Vanish stain removal brand, worth 3.5m, from WCRS to Roose 3m TV campaign. It has been running its latest ads for Vanish since April. Vanish competes against Procter & Gamble's Ace and SC ...
NEW YORK - Procter & Gamble, the household goods company, has decided to cut down on its 300
of all UK households. Using the Media Vehicle and other outfits, such as Eyes Down Media, advertisers ...
, which leads the detergents and household products category on the continent with a 23% market share ...
electronics manufacturer Mission and SiPix digital imaging appliances. Morris merged her Red Rooster ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.