to remove filtersPru backs single brand strategy in £20m push
08 Nov 2001 | by SUZY BASHFORD
its household and motor insurance products in the UK under the Prudential brand. A ...
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AXA reviews £12m DM account for Direct arm
29 Nov 2001 | by MARK KLEINMAN
Direct promotes household and car insurance direct to consumers and spends about 12m on DM each year ...
DIRECT: Direct Line picks TMW for travel and pet task
20 Sep 2001 | by SUZY BASHFORD
stage, but a test mailing will be sent out to 80,000 households in October. Although Direct ...
CLOSE-UP: NEWSMAKER/JOAO DE ALMEIDA - Can we learn to stop worrying and love the euro? Joao de Almeida will have a hard job selling the euro, Francesca Newland writes
07 Sep 2001 | by FRANCESCA NEWLAND
of press kits to 3,500 journalists and the drop of 200 million leaflets to European households ...
CLOSE-UP: NEWSMAKER/JOAO DE ALMEIDA - Can we learn to stop worrying and love the euro? Joao de Almeida will have a hard job selling the euro, Francesca Newland writes
07 Sep 2001 | by FRANCESCA NEWLAND
of press kits to 3,500 journalists and the drop of 200 million leaflets to European households ...
CONVERTING A CONTINENT: As the euro notes and coins are unveiled, Jennifer Hiscock discovers how the European Central Bank is driving awareness of the currency change
06 Sep 2001 | by JENNIFER HISCOCK
doorsteps - one for each household in the eurozone. The distribution of the brochures, called ... households. Outdoor Airport displays in 12 airports in the eurozone and at London ...
CAMPAIGNS: Financial PR - Bell Pottinger gives Direct Debit a boost
20 Jul 2001 | by BEN BOLD
Research into potential savings available to a household by switching core bill payments to Direct Debit ...
Starcom beats OMD to Barclays media task
06 Jul 2001 | by MATTHEW COWEN
for the US kitchen and household appliances manufacturer Maytag. The agency, which won the account ...
OPINION: Why intangibles count more than balance sheets
07 Jun 2001 | by LAURA MAZUR, a business writer and author
The recent news that the US stock exchange regulator has filed suit for fraud against the former chief executive of small-appliance maker Sunbeam is good news for proponents of branding everywhere. What's happened is that the Securities and Exchange Commission(SEC) has accused Al Dunlap of cooking ...
OPINION: Why intangibles count more than balance sheets
07 Jun 2001 | by LAURA MAZUR, a business writer and author
The recent news that the US stock exchange regulator has filed suit for fraud against the former chief executive of small-appliance maker Sunbeam is good news for proponents of branding everywhere. What's happened is that the Securities and Exchange Commission(SEC) has accused Al Dunlap of cooking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
