Search results for Household Appliances

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Partners Andrews Aldridge
scoops DMA Grand Prix

05 Dec 2001 | by Claire Billings,

Partners Andrews Aldridge involved using Co-op milkmen in the campaign to deliver an empty milk bottle with a note inside targeted at prospect households on their rounds. The judges said they were impressed that the piece was more effective than any other media used in the marketing campaign ...

CAMPAIGN MEDIA AWARDS 2001: Best International Campaign

30 Nov 2001

households. Stephen Morley, the global brand director at Johnnie Walker, said: "I am delighted ...

McVitie's appoints UK chief marketer

15 Nov 2001 | by TANIA MASON

McVitie's has ended its year-long search for a marketing director by promoting Garry Biggs, director of McVitie's Cake Company, to the post. Biggs will take charge of a marketing budget of around 70m and a cache of household names including Jaffa Cakes, kids' brand BN, Digestive, Hobnobs ...

McVitie's appoints UK chief marketer

14 Nov 2001 | by Tania Mason,

Biggs will take charge of a marketing budget of around 70m and a cache of household names including Jaffa Cakes, kids' brand BN, Digestive, Hobnobs, Penguin and Go Ahead! He will have a staff of 30 and report to Colin Hutchison , managing director for UK and export. Hutchison has overseen ...

P&G cuts back on interactive marketing

30 Oct 2001 | by Sylvia Westall,

NEW YORK - Procter & Gamble, the household goods company, has decided to cut down on its 300

CAMPAIGN POSTER ADVERTISING AWARDS 2001: Best Grocery, Soft Drinks or Household Poster

12 Oct 2001

SILVER AWARD TITLE: Hot dog AGENCY: Leo Burnett CLIENT: John Hawkes, chief marketing officer, McDonald's CREATIVE DIRECTORS: Mark Tutssel, Nick Bell ART DIRECTOR: Mark Tutssel COPYWRITER: Nick Bell TYPOGRAPHER: Mark Cakebread PHOTOGRAPHER: Andy Roberts COMMENDATION TITLE: Torpedo...

OUTDOOR/AMBIENT: EYES DOWN - From floor media to rickshaws and cars, Pippa Considine rounds up the latest innovations in ambient media

12 Oct 2001 | by PIPPA CONSIDINE

of all UK households. Using the Media Vehicle and other outfits, such as Eyes Down Media, advertisers ...

AMV BBDO unveils first ads for Campbell's

28 Sep 2001

Campbell's is stepping up efforts to make its condensed soup range a more potent competitor to other snack foods with new advertising featuring common household objects and their alternative uses. The magazine campaign, backed by a 1 million spend, is the first work by Abbott Mead Vickers BBDO since ...

Lowe produces new Quality Street idents for ITV movie season

14 Sep 2001 | by JEREMY WHITE

movie scenes using Quality Street wrappers and household items. The new spots include a re ...

Heinz introduces Pizza Pleasure in £10m push

30 Aug 2001 | by TANIA MASON

Heinz is putting 10m behind the introduction of a frozen pizza range called Pizza-Pleasure. The launch will be the biggest by the food giant's frozen and chilled division this year. Pizza-Pleasure is an adult-focused range aimed at the eight million households currently not buying frozen pizza. The brand ...

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