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AOL Time Warner enters
double marketing pact

14 Dec 2001 | by Staff,

consumers with technology to make the digital household arrive faster". The America Online deal ...

China launches state-owned
media conglomerate

06 Dec 2001 | by Staff,

film industry. An estimated 350m households in China have television sets. If you have ...

Carlton pre-tax profits drop to
£118m as ad revenues fall

04 Dec 2001 | by Claire Billings,

households can access all channels and 84% of households can access digital channels from the BBC, Channel 4 ...

MEDIA FORUM: Is ITV's decision to air on Sky Digital the right one? Sky and ITV have finally kissed and made up. But just how important for advertisers is ITV's debut on Sky Digital? Alasdair Reid finds out

30 Nov 2001 | by ALASDAIR REID

but it could help persuade some households wavering at the margins. And while Sky has won most of the early ... -one's interest in the advertising market to see ITV's share of viewing keep falling. For each new household ... , even though ITV will never get the same share that it would in a household that can only receive five ...

Pearson in venture with China's
largest television broadcaster

19 Nov 2001 | by Staff,

The two will work together to produce education and consumer programmes, as well as some publishing initiatives, for China's 350m television households. According to Pearson, the programmes being developed will create significant advertising opportunities for international corporations looking ...

LATIN AMERICA: THE HUNT FOR ELDORADO - Caroline Carlson goes behind the scenes at some of Latin America's biggest TV stations to explode common myths

16 Nov 2001 | by CAROLINE CARLSON

On the face of it, the Latin American TV market is a dream. Almost every household has at least one TV set, which is switched on for an average of eight hours a day and watched actively ... of households, followed by Canal 13 with 8.7 per cent. Competition among TV networks in Argentina ...

MEDIA FORUM: Will the new-look Barb offer better TV research? - Barb told the industry that the new TV ratings system is on target for its 1 January launch. Is the industry buying it? Alasdair Reid reports

16 Nov 2001 | by ALASDAIR REID

creditably. He adds: "There will still be households being added to the panel in January but I don't think ...

Telewest shares rocket as
cable firm beats forecasts

15 Nov 2001 | by Claire Billings,

Its shares jumped 24.43% to 72.75p, up from its close last night of 58p, as the market reacted warmly to a better-than-expected performance. Telewest said the all-important churn figure had fallen to 18.7% from 28.3% a year earlier and average revenue per household grew to 40.29 a month ...

NEW MEDIA BRIEFS: BrightBlue goes live

15 Nov 2001

BrightBlue, the interactive TV channel from Energis Interactive, went live last week and is accessible to 5.5 million UK households. The channel offers horoscopes, job ads, loan facilities and competitions. ...

MEDIA: Youth Radio - Radio spreads the message to youth. Brands can cash in on the growing popularity of commercial radio, writes Alastair Ray

15 Nov 2001 | by ALASTAIR RAY

by the people who matter or make their way into as many households as possible? "Advertisers are still ...

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