Search results for Household Appliances

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REVIEW: Direct mailings emerge as worst offenders

Direct mailings from the household, health and leisure sectors have emerged as the worst offenders in a survey carried out by the Advertising Standards Authority on how well the direct marketing industry complies with advertising rules. - General release. ...

AMV BBDO unveils first ads for Campbell's

Campbell's is stepping up efforts to make its condensed soup range a more potent competitor to other snack foods with new advertising featuring common household objects and their alternative uses. The magazine campaign, backed by a 1 million spend, is the first work by Abbott Mead Vickers BBDO since ...

JCPR to 'demystify' DVDs in consumer campaign

The UK DVD Committee is to attempt to 'break down women's household veto' in a PR drive to increase sales. The trade marketing forum has taken on Jackie Cooper PR to drive the campaign, aimed at 'demystifying' the home entertainment products. According to JCPR account manager Jazz ...

EUROPEAN MEDIA: Europe in 2001 - Do you know your IATS from your EMS? Pippa Considine unravels the latest offerings on consumers from pan-European media research

Universe: Almost 40 million people representing the top 20 per cent of households in 16 countries Which ...

Morris to develop brand focus with Iroquois start-up

electronics manufacturer Mission and SiPix digital imaging appliances. Morris merged her Red Rooster ...

INTERNATIONAL: Korean electronics giant reviews PR

Electronics also des-igns and manufactures TVs, monitors, home appliances and a number of other multimedia ...

Incepta scraps Steeds' Citigate liaison position

Earl is best known for its work taking Cornhill Insurance from unknown to household name through its ...

Attenborough wins Littlewoods job

and trade media. Agency MD Nick Attenborough said the work would be about fashion, household ...

DIRECT: Direct Line picks TMW for travel and pet task

stage, but a test mailing will be sent out to 80,000 households in October. Although Direct ...

DIRECT: Cancer charity in donation DM

. The door-drop will reach 75,000 households. Both will be rolled out across the UK if the campaign ...

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