ADWATCH: Imperial Leather targets women with dream sequence ad
19 Dec 2002 | by JANE BAINBRIDGE
long been seen as a brand for men or household use and only had a 2% share of the bathing market ...
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Unilever brands to carry corporate ID
19 Dec 2002 | by RAVI CHANDIRAMANI
1600 products to 400. These include household brand names such as Persil, Dove, Flora, Knorr, Lipton ...
Unilever brands to carry revamped corporate ID
18 Dec 2002 | by Ravi Chandiramani,
1,600 products to 400. These include household brand names such as Persil, Dove, Flora, Knorr ...
Half of all homes to be digital by end 2003, ITC says
18 Dec 2002 | by MediaWeek
satellite operator Sky, which increase it own household base by 3.3 per cent. Cable didn't enjoy ...
THE BOOK OF LISTS: The 10 Highest Paid DJs
17 Dec 2002
WILLIAMS (Virgin Radio) He may not be a household name, but Williams has a CV most DJs would be proud of ...
BSkyB stages UK pitch to boost the uptake of digital
13 Dec 2002 | by IAN HALL
subscriptions in ABC1 households.
INTERNATIONAL BRIEFS: Merloni France promotes Ladreyt
13 Dec 2002
PARIS: Household goods firm Merloni France has promoted Ludovic Ladreyt to director of comms
Optimedia moves chunk of outdoor spend to Meridian
13 Dec 2002 | by IAN DARBY
, the household goods company SC Johnson, Fidelity and Go, now part of easyJet, are expected to stay with Concord ...
Optimedia moves chunk of outdoor spend to Meridian
12 Dec 2002 | by Ian Darby,
, the household goods company SC Johnson, Fidelity and Go, now part of EasyJet, are expected to stay with Concord ...
DIRECT: Cadbury targets adults and kids with Buttons DM
12 Dec 2002
The confectionery giant is profiling thousands of households through the Jigsaw Consortium database. Cadbury is a member of the Consortium alongside Kimberly-Clark and Unilever. Created by EHS Brann, the mailing consists of an envelope designed in the shape of a Cadbury Button and features ...
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