Search results for Household Appliances

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DIRECT: Cadbury targets adults and kids with Buttons DM

12 Dec 2002

The confectionery giant is profiling thousands of households through the Jigsaw Consortium database. Cadbury is a member of the Consortium alongside Kimberly-Clark and Unilever. Created by EHS Brann, the mailing consists of an envelope designed in the shape of a Cadbury Button and features ...

Cadbury boosts Buttons' appeal to adults

03 Dec 2002 | by Claire Billings,

Clark -- to select the households the mailer will go out to. If you have an opinion on this or any ...

DIRECT: Cadbury backs Roses with EHS Christmas mail

28 Nov 2002

Developed by EHS Brann Cirencester, the mailing uses data from the Jigsaw Consortium database to target households with children. It promotes the Santa Family Sharing Tin and the 650g Gifting Tin packs for Cadbury's second-biggest selling brand. Accompanying the mailing is a letter inviting ...

Nectar sparks row with sign-up claim

20 Nov 2002 | by Mark Kleinman,

original forecasts that it would sign up 50% of UK households in its first year. LMUK, along with Nectar ...

Direct mail generates £25.1bn in sales

19 Nov 2002 | by Claire Billings,

goods more than doubled on last year's figure to £4bn, closely followed by household items, on which ...

Eaga talks to direct agencies for energy efficiency business

08 Nov 2002 | by IAN DARBY

appliances behaving badly to demonstrate the need to conserve energy. Helen Cansick, Eaga's deputy head ...

Nectar shakes up £25m below-the-line account

07 Nov 2002 | by Glen Mutel,

its ambitious target of signing up 50% of UK households to the reward scheme within 12 months of its ...

Shopmate coupons to launch in the UK

30 Oct 2002 | by Claire Billings,

The booklet, called Shopmate, is set to roll out in February 2003 and will be door-dropped to 2m households in the UK. This number is set to rise to 4m for its subsequent April, June, September and November 2003 editions. FMCG brands that sign up to the initiative will be guaranteed exclusivity ...

Door-drops challenge other media for reach, results and flexibility

25 Oct 2002

The obvious advantage of utilising Door Drops is that you can reach every household in the UK ... ,500-25m households, from Bognor Regis to Inverness. With both precise geographic and demographic ... been delivered physically through someone's letterbox the householder is obliged to at least glance ...

DIRECT BRIEFS: Arla Foods appoints BD-Tank

17 Oct 2002

. The first work will comprise a 2.5 million household door-drop taking place next month.

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