BRANDING: Georgia-Pacific redesigns household tissue brands
14 Nov 2002
Georgia-Pacific has redesigned its household tissue brands Nouvelle and Thirst Pockets, through PSD
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CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best Grocery, Soft Drinks and Household
29 Nov 2002
This ambush marketing campaign muscled in on what was traditionally Coca-Cola's home ground, the World Cup. Against Coke's millions, Pepsi had £1.5 million to revive Pepsi's brand volume share and equity through making it a World Cup player. So MindShare delivered Starstrike to bring teenagers closer...
RKCR/Y&R's Energy Saving Trust posters star thieving appliances
25 Oct 2002 | by MARK SWENEY
The Energy Saving Trust is to launch a poster campaign that features electricity-guzzling household
POSTER ADVERTISING AWARDS: Best Grocery, Soft Drinks or Household Poster
11 Oct 2002
SILVER AWARD TITLE: Desk AGENCY: Fallon CLIENT: Dee Fortson, Starbucks CREATIVE DIRECTORS: Richard Flintham, Andy McLeod ART DIRECTOR: Richard Flintham COPYWRITER: Andy McLeod TYPOGRAPHER: Iain Richardson PHOTOGRAPHER: Steen Sundland COMMENDATION TITLE: Sandpit AGENCY: Fallon...
MWO creates Direct Line ads promoting household services
13 Sep 2002 | by JOHN TYLEE
A householder who keeps his cool amid scenes of domestic chaos is the central character in new...insurance and into household repairs. For a monthly payment, subscribers will gain access to a range of emergency services including heating, electrics and wiring, hot water and plumbing, glazing and household ...
Do promotions increase store expenditures? A descriptive study of household shopping behavior
01 Aug 2002 | by X Dreze, P Nisol, N Vilcassim
induce households to increase their in-store expenditures or merely reallocate a predetermined spending...That is, are households grocery shopping expenditures preset before entering the store ... instance, as a function of the household s inventory and/or income), it is possible that retailers might ... the totality of the household s within-store purchases (i.e., the market basket) and not just purchases ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
