to remove filtersUnilever brands to carry revamped corporate ID
18 Dec 2002 | by Ravi Chandiramani,
1,600 products to 400. These include household brand names such as Persil, Dove, Flora, Knorr ...
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ADWATCH: Imperial Leather targets women with dream sequence ad
19 Dec 2002 | by JANE BAINBRIDGE
long been seen as a brand for men or household use and only had a 2% share of the bathing market ...
Optimedia moves chunk of outdoor spend to Meridian
13 Dec 2002 | by IAN DARBY
, the household goods company SC Johnson, Fidelity and Go, now part of easyJet, are expected to stay with Concord ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Introduction
22 Nov 2002 | by TIM DAVIS and CAROLINE MARSHALL
print work - "All's well throughout the land and in every household" boomed the spokesman for Lifebuoy ...
P&G roster place forces Publicis to give up £10m Velvet business
22 Nov 2002
household towels account from the Havas-owned Arnold McGrath, which is being dumped from the P G roster ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 1970s
22 Nov 2002 | by JASPAR SHELBOURNE, the executive creative director at J. Walter Thompson London
much loved brand and a household name. Unilever has a tradition of approving that sort of thing, long ...
Olsen twins link up with Asda for brand extension
21 Nov 2002
The sisters, who have been famous across the US since they made their debuts as babies, are using their partnership with Wal-Mart's UK supermarket chain Asda to launch the products, which include hair appliances and body spray. The Mary-KateandAshley brand has been a massive hit in the US, with sales expected ...
BRANDING: Georgia-Pacific redesigns household tissue brands
14 Nov 2002
Georgia-Pacific has redesigned its household tissue brands Nouvelle and Thirst Pockets, through PSD
Superbrands case studies: Royal Doulton
11 Nov 2002
the figure of Heathcliffe and Cathy from 'Wuthering Heights'. For the junior members of the household ... and user friendly, suited to all modern appliances including dishwashers, microwaves, ovens and freezers ...
Reckitt in search for global director
07 Nov 2002 | by RAVI CHANDIRAMANI
Reckitt Benckiser, the household products giant, is seeking a global category director for product
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
