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OPINION: Why Levi's must get to grips with loyalty to brand

18 Apr 2002 | by LAURA MAZUR, a business writer

households about firms in 16 industries such as airlines, banking and consumer products. It has found that a ...

PRIVATE VIEW: Tony Davidson and Kim Papworth

05 Apr 2002 | by TONY DAVIDSON and KIM PAPWORTH, the joint creative directors at Wieden %26 Kennedy

of the client. A couple continually demonstrate the need to pay a visit to the store for all their household ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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