1,600 products to 400. These include household brand names such as Persil, Dove, Flora, Knorr ...
The confectionery giant is profiling thousands of households through the Jigsaw Consortium database. Cadbury is a member of the Consortium alongside Kimberly-Clark and Unilever. Created by EHS Brann, the mailing consists of an envelope designed in the shape of a Cadbury Button and features ...
Winders had a market value of £21.5m and penetration of households with children was 32%, nearly double ...
Clark -- to select the households the mailer will go out to. If you have an opinion on this or any ...
This ambush marketing campaign muscled in on what was traditionally Coca-Cola's home ground, the World Cup. Against Coke's millions, Pepsi had £1.5 million to revive Pepsi's brand volume share and equity through making it a World Cup player. So MindShare delivered Starstrike to bring teenagers closer...
Developed by EHS Brann Cirencester, the mailing uses data from the Jigsaw Consortium database to target households with children. It promotes the Santa Family Sharing Tin and the 650g Gifting Tin packs for Cadbury's second-biggest selling brand. Accompanying the mailing is a letter inviting ...
print work - "All's well throughout the land and in every household" boomed the spokesman for Lifebuoy ...
much loved brand and a household name. Unilever has a tradition of approving that sort of thing, long ...
million packs were sold. The market is now worth £55.8m and, though decline is slowing and more households ...
Saatchi Saatchi is planned for the new year and will predominantly target households with children ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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