to remove filters2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - TESCO
05 Dec 2002
for a new product, while others had taken the opportunity to stock up. The total number of households ...
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2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - SAINSBURY'S
05 Dec 2002
, Proximity targeted 12 million households with tailored incentives. Sales increased dramatically, even though ...
Nectar sparks row with sign-up claim
20 Nov 2002 | by Mark Kleinman,
original forecasts that it would sign up 50% of UK households in its first year. LMUK, along with Nectar ...
Direct mail generates £25.1bn in sales
19 Nov 2002 | by Claire Billings,
goods more than doubled on last year's figure to £4bn, closely followed by household items, on which ...
B&Q uses fashion as DIY inspiration
14 Nov 2002 | by MARK KLEINMAN
The DIY retailer's marketing director David Roth is attempting to instill a more confident sense of style into the company's products as it aims to cash in on the DIY boom by turning everyday appliances such as radiators into fashionable accessories. Products of the strategy will include a power tool designed by a ...
Nectar shakes up £25m below-the-line account
07 Nov 2002 | by Glen Mutel,
its ambitious target of signing up 50% of UK households to the reward scheme within 12 months of its ...
DIRECT BRIEFS: PowerHouse runs in-store promotion
07 Nov 2002
's range of silver appliances, will be driven through in-store posters, a leaflet with details
POSTER ADVERTISING AWARDS: Best Grocery, Soft Drinks or Household Poster
11 Oct 2002
SILVER AWARD TITLE: Desk AGENCY: Fallon CLIENT: Dee Fortson, Starbucks CREATIVE DIRECTORS: Richard Flintham, Andy McLeod ART DIRECTOR: Richard Flintham COPYWRITER: Andy McLeod TYPOGRAPHER: Iain Richardson PHOTOGRAPHER: Steen Sundland COMMENDATION TITLE: Sandpit AGENCY: Fallon...
Nectar withdraws ads after website jam
25 Sep 2002 | by Mark Kleinman,
Cinemas and Legoland. LMUK's aim is to sign up half of the UK's 25m households within the first year ...
BT Broadband in 60 content deals for 'no-frills' net
08 Aug 2002
.1 million households a discount on its £27 monthly subscriber fee. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
