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Customer retention is not enough
01 Apr 2002 | by Stephanie Coyles and Timothy C. Gokey
,200 households toward companies in 16 industries shows that focusing on smaller changes in customer spending can ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
