Search results for Household Appliances

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STOP PRESS: Advertising agencies being hampered

of digital television, which it expects to have outstripped broadband in household penetration by 50 per ...

ANALYSIS: BSkyB suffers setback in interactive plans - The decision by two major brands to cease selling on Sky Active is a blow to iTV, writes Ravi Chandiramani

households. ITV Digital reaches around 1.27 million with iTV, NTL 2.1 million, and Telewest more ...

OPINION: Technology research detects a gap between leisure and work

and computers. Instead they are passed on to others in the household or stored in case they come in useful ...

BRAND HEALTH CHECK: Marmite - How can Marmite build on its first centenary?

100 food brand with a current value of 30m, Marmite can be found in 25% of UK households ...

MARKETING MIX: Book of the week - Gonzo Marketing, by Christopher Locke (Capstone Publishing, £17.99)

As someone who finds it hard to read textbooks of any type (I can't even handle instruction manuals for small electrical appliances), Gonzo Marketing is a breath of fresh air. It's not written as a textbook, but is more like a novel in form. It doesn't try to be linear because the subject ...

DIRECT BRIEFS: Blockbuster launches direct marketing drive

households that push its offer of four DVD rentals for 9.99 over a 30-day period. The work ...

OPINION: Utility providers must offer more than flash logos

and European deregulated households have switched: fewer than 15% in Sweden and the UK, 5% in the US and 2 ...

PROFILE: Bargain hunting - Euan Sutherland, Marketing director Matalan

is to change that and help the company become a genuine household name." Board-level representation ...

Opinion: What to do now lights are back on?

for an individual recruiter who is in a hurry to get household agreement to play down the need to follow the more ...

BBC says digital TV a mass market reality

. The UK is currently the world leader in digital TV uptake with almost 40% of households converted ...

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