Nectar withdraws ads after site jam
26 Sep 2002 | by MARK KLEINMAN
households within the first year of Nectar's operation. Meanwhile, rival scheme Air Miles is to scrutinise ...
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EUROPEAN MEDIA: Finding the formula
27 Sep 2002 | by JON REES
of that coming from its betting service, Skybet. Across Europe, there are 16 million households with interactive ... . Telefonica decided that Spain, with 12 million TV households, is too small to support more than one pay ...
Nectar withdraws ads after website jam
25 Sep 2002 | by Mark Kleinman,
Cinemas and Legoland. LMUK's aim is to sign up half of the UK's 25m households within the first year ...
INTERNATIONAL: Samsung boosts Asian Games with Burson-Marsteller
20 Sep 2002
' official partner in the audio/visual, home appliances and wireless telecoms categories. ...
Electrolux prepares to put £50m global ad task up for pitch
20 Sep 2002 | by JENNY WATTS
The Swedish company, which manufactures power appliances for kitchen, cleaning and outdoor use, is looking to consolidate its global advertising into one network. The review is being handled by Agency ... includes brands such as Zanussi and Flymo. The Swedish appliance giant has two product focuses ...
NEW MEDIA: SPOTLIGHT ON SKY ACTIVE - Sky Active plans to lure small retailers with Christmas Gifts
20 Sep 2002 | by ALASDAIR REID
, hasn't it? Ireland says 500,000 Sky households visit the shopping section each fortnight, which ...
STOP PRESS: Inland Revenue unveils ad campaign
19 Sep 2002
at encouraging six million UK households to apply for the government's new Child Tax Credit and Working Tax
NEWS BRIEFS: Appointment at Princes Soft Drinks
19 Sep 2002
manager at toiletry and household specialist McBride.
ANALYSIS: Persil braves school schemes critics
19 Sep 2002 | by RAVI CHANDIRAMANI
of washloads per UK household, Persil estimates a class of 30 children could collect more than 1800 tokens ...
BP loyalty customers lose out with Nectar
17 Sep 2002 | by Staff,
£12m advertising campaign that is ambitiously targeting 50% of all UK households. The campaign aims ... up 50% of all UK households. The management, which includes Air Miles founder Keith Mills, cite a sister scheme in Canada, which launched in 1992 and is now actively used by 67% of households, as what ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
