Search results for Household Appliances

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Direct mail sales up 4.7% this year according to DMIS

12 Dec 2003 | by Staff,

, spending on electrical goods and household supplies fell back. The survey claims that electrical goods sales dropped from £4bn in 2002 to £1.8bn this year, and that household supplies plummeted 73% year ...

Linda Barker in WWAV Garnier Belle Colour mailing

08 Dec 2003 | by Staff,

200,000 households of known hair colourant users will this week receive the mailing that displays ...

Linda Barker features in Garnier Belle Colour mailing from WWAV

05 Dec 2003

200,000 households of known hair colourant users will this week receive the mailing that displays ...

Unilever appoints BBH to £8m Surf business

05 Dec 2003 | by John Tylee

it with a household name. "Surf is a big grown-up brand and this assignment marks a coming-of-age in our ...

Lowe loses Surf to fellow Unilever roster agency BBH

01 Dec 2003 | by Jennifer Whitehead,

Faberge Household brands, including Domestos and Cif. Simon Clift, divisional marketing president ...

CAMPAIGN MEDIA AWARDS 2003: Best Grocery, Soft Drinks and Household Campaign

28 Nov 2003

WINNER Title: Kit Kat "Britain's Biggest Break" Media agency: MindShare Media director: Nick Ashley Business director: Simon Bielby Creative agency: J. Walter Thompson Account director: Emma Stewart-Smith Account planner: Fern Miller Client: Nestle Rowntree Brand/product: Kit Kat Marketing director:...

ANALYSIS: Haircare brands vie for attention with use of PR

28 Nov 2003 | by Lexie Williamson

Beattie Communications will sit down with its new client, hair and beauty chain Saks, this week to hammer out a PR strategy around the client's aim of becoming 'a household name' among readers of Vogue through to Bella. Saks head of marketing Laura Halford-MacLeod is confident that the company's range ...

Henkel axes post as UK chief takes South Africa role

27 Nov 2003

the household goods company at the end of the year.

P&G centralises European database to build CRM

30 Oct 2003 | by Claire Billings,

The database will be developed by Wegener Direct Marketing, which has worked for P household brands such as Ariel, Fairy, Ace and Lenor; and snacks such as Pringles. P in-store promotions' promotional packaging; DM; and online. It only uses data that has been collected with the explicit content ...

Electrolux pools £20m media business

09 Oct 2003 | by Colin Grimshaw

The household appliances firm said the decision to consolidate its roster was in line with the group's strategy to focus on fewer brands, with Electrolux as the main brand. ZenithOptimedia was not an incumbent but its direct agency, Zed Media, held the bulk of the UK account. When Electrolux indicated ...

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