Search results for Household Appliances

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Douwe Egberts launches first direct marketing drive

11 Dec 2003 | by Staff,

advertisements in supermarket in-store magazines, and the mail-out is specifically targeted at households within ...

EDITORIAL: Whisky innovation mustn't be at cost of existing values

11 Dec 2003 | by Jane Bainbridge, Deputy editor

reason to indulge in a wee tot, but I was brought up in a household where a hot toddy was the first form

BRANDING: Design Choice - Veuve Clicquot

11 Dec 2003 | by Sean Lewis, Brand strategy director, Finisterre

Veuve Clicquot has always been a high-quality bet in our household, but this year it has caught my eye more than usual. I was drawn to the yellow pull-string bags that hug the bottles - a refreshing change from cardboard box designs. I was even more impressed to discover that the bag was foil ...

CAMPAIGN MEDIA AWARDS 2003: Best Grocery, Soft Drinks and Household Campaign

28 Nov 2003

WINNER Title: Kit Kat "Britain's Biggest Break" Media agency: MindShare Media director: Nick Ashley Business director: Simon Bielby Creative agency: J. Walter Thompson Account director: Emma Stewart-Smith Account planner: Fern Miller Client: Nestle Rowntree Brand/product: Kit Kat Marketing director:...

RHM calls review of its £10m media business

21 Nov 2003 | by Jeremy Lee

OMD UK, Universal McCann and a representative of the Starcom Group, have all been invited to pitch against the incumbent for the 10 million centralised account. RHM, which stands for Rank Hovis McDougall, produces household brands including Hovis, Mother's Pride, Sharwoods, Bisto, Mr Kipling and Saxa ...

P&G centralises European database to build CRM

30 Oct 2003 | by Claire Billings,

The database will be developed by Wegener Direct Marketing, which has worked for P household brands such as Ariel, Fairy, Ace and Lenor; and snacks such as Pringles. P in-store promotions' promotional packaging; DM; and online. It only uses data that has been collected with the explicit content ...

DIRECT BRIEF: Lactalis gives consumers money off

16 Oct 2003

,000 registered online users and is limited to one coupon per household.

CAMPAIGN POSTER ADVERTISING AWARDS 2003: Best Grocery, Soft Drinks or Household Poster

10 Oct 2003

SILVER AWARD Title: Muffin Agency: BMP DDB Client: Lurpak Creative Directors: Ewan Paterson, Rob Jack Art Director: Justin Tindall Copywriter: Adam Tucker Typographer: Kevin Clarke Photographer: David Gill COMMENDATION Title: Cob Agency: BMP DDB Client: Lurpak Creative Directors:...

ETHNIC DIVERSITY: UNDERSTANDING ETHNIC MEDIA

26 Sep 2003 | by Pippa Considine

and households tend to wash their way through buckets of washing-up liquid. Which sounds a likely target ...

2003 AWARDS JURY AND SHORTLISTERS: Foreword - Big brands and beautiful planning

26 Sep 2003 | by Marie-Louise Neill, Chair, APG and Christine Asbury, Vice-chair, APG

obviously isn't a functional household utility, it's an intimate, personal product. It's not for toilets; it ... to think about Velvet as a personal-care product rather than a household-utility product ...

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