ANALYSIS: Family focus leads BT's high-street return
06 Nov 2003 | by Ben Carter
at BT's three million-strong family household base and that it has set itself a target of signing up one ...
it still dominates - with 19 million landline households. Its real prize is halting any slide ...
at BT's three million-strong family household base and that it has set itself a target of signing up one ...
Freeview, the digital TV broadcaster, is targeting 1.7 million households with an SMS
obviously isn't a functional household utility, it's an intimate, personal product. It's not for toilets; it ... to think about Velvet as a personal-care product rather than a household-utility product ...
landline calls. The results can be partly attributed to the fact that half of UK households require a ...
conglomerate from Finland - a nation hardly famous for producing household names - has emerged as the world ...
to sign five million households to broadband by March 2006. With more than one million down but still just ...
of the campaign. BT aims to sign up five million households to broadband within three years. It recently ...
penetration (of UK households) to make it a true mass medium. The truth is that we're only really ...
is the strong brand name to back it. "When it's a household brand name, trust counts for a lot more than ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.