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CAMPAIGNS: Activision 02 promotes its Pro Skater 4 - Product Launch

who also provided advice during the product's development. A household name in the US, Tony Hawk ...

CLOSE-UP: LIVE ISSUE/SUPERBOWL - Big celebrities and big brands at 'the biggest show on Earth'

hit. A commercial on the Superbowl can reach 50 per cent of American households in one sitting ...

BRANDING BRIEFS: Kidde Safety Europe appoints Endacott RJB

kitchen fire safety pack aimed at UK households. The pack contains a fire extinguisher and fire blanket

Sharwood's launches new products

Wok Soy, Wok Oil and Thai Chilli Sauce will be supported by the £5m 'stirring stuff' national TV campaign. According to Sharwood's, Chinese New Year accounts for 19% of annual Oriental sales and entices a further 1.2 million households to buy ambient Oriental products. ...

DOOR-TO-DOOR: Delivering high response rates

to nearly nine million households every week and supporting more than 450 store catchments. "Three years ... reports focus on delivery levels," explains Thompson. "We measure recall in blocks of 50 households ... %. "During a recent beverage sample validation, we asked householders what they had done with the sample ...

DOOR-TO-DOOR: Making an impact on UK doormats

leaflet sent out by a household name a couple of years ago," he reveals. "There was no mention ... -off coupons through third-party menu alliances. Delivery of the mailers to two million households took place ... prizes." The door drop featured both coupons and samples and targeted 900,000 households with children ...

Get with the programme branding

ownership has risen from 1.1 million to 24.2 million households. Statistics also show that we spend a ...

SPONSOR'S STATEMENT: Door drops - the new mainstream medium?

by postcode sectors, or even down to groups of just 700 households using our unique CDMicrotargeting system ...

ANALYSIS: Waking up to breakfast reality

power of radio as an early morning 'background' medium. With more than 40% of UK households now ... ." GMTV's key weekday markets are households with children and housewives. "We are the only UK news ...

BBC Three announces programming schedule

will include guests and an in-depth look at the Joly household through Dom's intimate video diary ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.