to remove filtersMedia News brief: BSkyB makes Sky Text available on Freeview
22 Dec 2004
households to use the news, sport, finance and weather text service.
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Carat awarded £3.5m Allied Carpets UK media account
22 Dec 2004 | by Sam Matthews,
Allied Carpets awarded the business to Carat without a formal pitch process. Allied Carpets is owned by the French retail giant Tapis-Saint Maclou and has a network of 224 stores. As well as carpets and floor coverings, Allied Carpets sells other household goods including beds. Dino Ioannou ...
Households with Freeview boxes set to hit the 4m mark
14 Dec 2004 | by Jennifer Whitehead,
Ofcom has released figures showing that there were 3,915,000 households receiving Freeview as of September 30 this year. The media regulator attributed the growth of digital penetration in part ... . The figures showed that 560,000 households switched over to digital for the first time during the quarter ...
The Month CD-Rom moves to DVD
07 Dec 2004 | by MediaWeek
readers which revealed more households had access to a DVD player than a CD-Rom. Andrew Mullins ...
Media Analysis: Digital failings threaten Five
01 Dec 2004
of the terrestrial stations. Five's adult audience share of 8.7% in terrestrial households declines to 5.5% in multi ...
Media Awards 2004: Best Grocery, Soft Drinks and Household Campaign
26 Nov 2004
WINNER Title: Relaunch Media agency: Rocket Account director: Donna Glanvill Marketing director: Michiel Havermans Client: Perfetti Van Melle Brand/product: Fruittella The Cartoon Network show Ed, Edd 'n' Eddy was chosen as the perfect fit for the sweet brand Fruittella's "excitable mischief"...
Media Awards 2004: Best Grocery, Soft Drinks and Household Campaign
26 Nov 2004
WINNER Title: Relaunch Media agency: Rocket Account director: Donna Glanvill Marketing director: Michiel Havermans Client: Perfetti Van Melle Brand/product: Fruittella The Cartoon Network show Ed, Edd 'n' Eddy was chosen as the perfect fit for the sweet brand Fruittella's "excitable mischief"...
Media Headliner: Chameleon Taylor to transform Disney's Jetix
26 Nov 2004
controlled by Disney. Across Europe, there are 13 different feeds, reaching 37 million households in 58 ...
The World: Varese - Armando Testa trials interactive TV advertising
19 Nov 2004
The effect of interactive advertising has been tested on a pool of 2,000 households in the Italian
Special Report: Pan-Asian Media - Secrets of Pan-Asian creativity
19 Nov 2004
China and India alone and sometimes 300 religions within the same household of only four people, more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
