Search results for Household Appliances

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Preference Service launches online consumer survey

Service's database of 3.5m households gathered by postal surveys since the company was established in 2000 ...

Special Report: Direct Marketing - Doorstep Challenge

household receives more than 14 items of direct mail a month, of which 60 per cent is opened, 40 per cent ...

Special Report: Direct Marketing - Client Champions

households in certain areas of the country, so segmentation is crucial. "DM is our best tool for getting ...

The Work: New Campaigns - UK

THE LOWDOWN A colourful range of spoof household products is at the centre of a new government campaign ...

New Cheddar tests strength of door-drop marketing

North Downs Dairies, which owns the Pilgrims Choice brand, is looking to test the performance of selected media to target Tesco and Somerfield supermarket shoppers. LinkDirect will distribute half-a-million leaflets to households in the vicinity of 150 Tesco and 75 Somerfield stores nationwide. The leaflets have ...

Blunkett brings loyalty cards into political spotlight

loyalty cards keep continuously updated details such as the size of a person's household, whether they ...

Direct marketers get new target groups from Ebiquita

The new lists include Active Singles, Affluent Greys and Next Generation. Active Singles is a list of more than 1m households in the UK with only one adult occupier. Affluent Greys are consumers aged between 56 and 75 who live in affluent areas in the UK. All the new lists are specific ...

IDM teams up with Guinness for national competition

' creative solutions for the Guinness brand." Each year, a leading direct marketing agency and household ...

Trading Nation taps WPN for eBay service launch task

Trading Nation is based on the idea that while the use of eBay is growing dramatically, the vast majority of people buy but do not sell despite UK households having up to £3.2bn unused worth of goods sitting in attics, basements, or spare rooms, which could be profitably sold. Research in the UK has ...

P&G turns to the internet after magazine venture

with consumers of its household goods brands such as Bold, Febreze and Fairy.

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