Special Report: Direct Marketing - Doorstep Challenge
03 Dec 2004
household receives more than 14 items of direct mail a month, of which 60 per cent is opened, 40 per cent ...
Service's database of 3.5m households gathered by postal surveys since the company was established in 2000 ...
household receives more than 14 items of direct mail a month, of which 60 per cent is opened, 40 per cent ...
households in certain areas of the country, so segmentation is crucial. "DM is our best tool for getting ...
THE LOWDOWN A colourful range of spoof household products is at the centre of a new government campaign ...
North Downs Dairies, which owns the Pilgrims Choice brand, is looking to test the performance of selected media to target Tesco and Somerfield supermarket shoppers. LinkDirect will distribute half-a-million leaflets to households in the vicinity of 150 Tesco and 75 Somerfield stores nationwide. The leaflets have ...
loyalty cards keep continuously updated details such as the size of a person's household, whether they ...
The new lists include Active Singles, Affluent Greys and Next Generation. Active Singles is a list of more than 1m households in the UK with only one adult occupier. Affluent Greys are consumers aged between 56 and 75 who live in affluent areas in the UK. All the new lists are specific ...
' creative solutions for the Guinness brand." Each year, a leading direct marketing agency and household ...
Trading Nation is based on the idea that while the use of eBay is growing dramatically, the vast majority of people buy but do not sell despite UK households having up to £3.2bn unused worth of goods sitting in attics, basements, or spare rooms, which could be profitably sold. Research in the UK has ...
with consumers of its household goods brands such as Bold, Febreze and Fairy.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.