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Carat awarded £3.5m Allied Carpets UK media account

22 Dec 2004 | by Sam Matthews,

Allied Carpets awarded the business to Carat without a formal pitch process. Allied Carpets is owned by the French retail giant Tapis-Saint Maclou and has a network of 224 stores. As well as carpets and floor coverings, Allied Carpets sells other household goods including beds. Dino Ioannou ...

Record numbers of visitors flock to UK retail websites

16 Dec 2004 | by Jennifer Whitehead,

for appliances and electronics, with the top three spots in this category being taken by Comet, Currys and Dixons ...

Preference Service launches online consumer survey

16 Dec 2004 | by Daniel Farey-Jones,

Service's database of 3.5m households gathered by postal surveys since the company was established in 2000 ...

Households with Freeview boxes set to hit the 4m mark

14 Dec 2004 | by Jennifer Whitehead,

Ofcom has released figures showing that there were 3,915,000 households receiving Freeview as of September 30 this year. The media regulator attributed the growth of digital penetration in part ... . The figures showed that 560,000 households switched over to digital for the first time during the quarter ...

Empower makes 'cleanest' online database available

14 Dec 2004 | by Staff,

; motor/household insurance; leisure and mail order; catalogue and mail order. If you have an opinion ...

New Cheddar tests strength of door-drop marketing

01 Dec 2004 | by Staff,

North Downs Dairies, which owns the Pilgrims Choice brand, is looking to test the performance of selected media to target Tesco and Somerfield supermarket shoppers. LinkDirect will distribute half-a-million leaflets to households in the vicinity of 150 Tesco and 75 Somerfield stores nationwide. The leaflets have ...

Superbrands case studies: Gillette

29 Nov 2004

. The success of the Safety Razor made Gillette a household name, with more than 90,000 Americans possessing one ...

Blunkett brings loyalty cards into political spotlight

23 Nov 2004 | by Daniel Farey-Jones,

loyalty cards keep continuously updated details such as the size of a person's household, whether they ...

TNS and Information Resources win Premier work

22 Nov 2004 | by Sam Matthews,

food companies with a turnover of £774m last year. More than 90% of UK households buy Premier Foods ...

Superbrands case studies: Gaggia

22 Nov 2004

growing domestic appliance sectors. Gaggia, a name synonymous with the best espresso and cappuccino ...

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