Media News brief: BSkyB makes Sky Text available on Freeview
22 Dec 2004
households to use the news, sport, finance and weather text service.
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Carat awarded £3.5m Allied Carpets UK media account
22 Dec 2004 | by Sam Matthews,
Allied Carpets awarded the business to Carat without a formal pitch process. Allied Carpets is owned by the French retail giant Tapis-Saint Maclou and has a network of 224 stores. As well as carpets and floor coverings, Allied Carpets sells other household goods including beds. Dino Ioannou ...
Ariel Non Bio wins 'allergy-free' seal of approval
22 Dec 2004 | by Samuel Solley
'. Hotpoint exclusively recommends Ariel for all its laundry appliances. Integrated agency Arc London has ...
ZenithOptimedia wins £15m ABF media account
21 Dec 2004 | by MediaWeek
activity. ABF has a rack of other major household brands under its belt including Silver Spoon, Ovaltine ...
NHS TV hits the screens
17 Dec 2004 | by MediaWeek
.5 million households have digital satellite TV, so this will be one of the biggest digital television ...
Record numbers of visitors flock to UK retail websites
16 Dec 2004 | by Jennifer Whitehead,
for appliances and electronics, with the top three spots in this category being taken by Comet, Currys and Dixons ...
Preference Service launches online consumer survey
16 Dec 2004 | by Daniel Farey-Jones,
Service's database of 3.5m households gathered by postal surveys since the company was established in 2000 ...
Schools scheme hunts ethical brand partners
15 Dec 2004 | by Rachel Barnes
,000 to 2m households next year. Partner companies and products can also use the NSP stamp as a promotional ...
Brand Health Check: Double Velvet
15 Dec 2004
. All in all, it was an impressive-sounding relaunch. But household products are more susceptible than ...
Second set demand drives digital take-up
14 Dec 2004 | by MediaWeek
increased by 2.1% to 13,858,901 – 56% of UK households – with an additional 560,000 homes taking digital during the third quarter. Ofcom reported that the number of households with Freeview had reached more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
