to remove filtersHoliday company Cendant VRG picks EuroDirect for database task
05 Apr 2005 | by by Staff
customer database to make tailor-made propositions to each UK household.
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The Work: New Campaigns - UK
22 Apr 2005
-Grain, are purchased by 30 per cent of UK households each year. The company has begun to branch into new markets ...
The Work: New Campaigns - UK
01 Apr 2005
almost 60 per cent of UK households. CLUB 18-30 - JUMP SQUAD Project name: Jump squad Clients ...
Luxury holidays: Premium travel for the masses
16 Mar 2005
greater than expected (see table). The majority (39%) had a household income of £30,000-£50,000 and there was a marked bias in premium travellers toward the AB social classes. Those who had lower household ...
One chooses Communique 360 for direct work
22 Feb 2005 | by Staff,
The integrated campaign will include door-drops, outdoor, paid-for listings and on-station activity. The door-drop will target around 350,000 households in the M25 area. The campaign kicks off this month, with new bursts of activity in May and September. Communique 360 won the brief following a ...
Seasons Holidays picks LinkDirect for response task
05 Jan 2005 | by Staff,
The idea, devised by Seasons Holidays group marketing director Leslie McCann, is based on giving away complete sets of branded playing cards to generate response from carefully targeted households. These are primarily home-owning couples in their 40s to 60s, many of whom have families. The latest campaign follows ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
