P&G set for more media clout with $57bn Gillette buyout
28 Jan 2005 | by Jennifer Whitehead,
LONDON - Household goods giant Procter & Gamble is buying Gillette, owner of the famous razor brand
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Sky subscriptions boosted after strong Christmas sales
31 Jan 2005 | by Sam Matthews,
increased the number of Freeview households in the UK to 5m according to the BBC, compared with almost 4m ...
Ketchum targets Whirlpool women
28 Jan 2005
The appliance manufacturer plans to ‘underline its feminine values’ with a campaign called ‘Sensing the Difference’. ‘One of Whirlpool’s hallmarks is intuitive technology, and women drive the household appliance market,’ said Ketchum London CEO David Gallagher. As well as women, Ketchum plans ...
RB set to target dentists in Bonjela PR blitz
28 Jan 2005
appliances. Clarion plans sponsorship link-ups with, and conferences at, UK dental colleges, in addition ...
Edelman survey reveals falling trust in business
28 Jan 2005 | by Richard Cann
-olds between December 2004 and January 2005, with a household income of more than £40,000 and an interest ...
Media Forum: Will Video on Demand hit ads?
28 Jan 2005
is missing (from the latter) then that will have implications for the way people in those households view ...
HomeChoice aims high with growth plan
27 Jan 2005 | by MediaWeek
The company claimed today that 2.4 million households will be able to subscribe to the service by June 2005, just nine months after a promotion drive for the re-launched product. The marketing campaign for the re-launched HomeChoice service began in September 2004. Since then VNL claims it has been ...
Broadcasters to battle it out for extra Freeview channel
27 Jan 2005 | by Sam Matthews,
households in the UK to 5m, compared with almost 4m at the end of September. Digital take-up is expected ...
US Market Entry: co-branding strategies are a matter of teamwork for UK companies
27 Jan 2005 | by Bob McCarthy
their daughters to for the same reason. With the changing character of the single mum household, what could ...
Top Up TV selects creative shop for brand building
26 Jan 2005 | by Daniel Farey-Jones,
of terrestrial set-top boxes, the number of households with Freeview is estimated to be around the 5m mark ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
