European Media: Eastern Exposure
30 Sep 2005
of providing landlines to every household a few years back. They discovered the internet before they owned PCs ...
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Media: Double Standards - 'Digital platforms offer a real breath of fresh air'
30 Sep 2005
're hoping that 40 per cent of households will have one. Television switchover presents us ...
Councils warned of image problem
29 Sep 2005
councils to sign up, such as A-Z guides of council services for all households. The project is designed ...
Media News: AFP firm to offer evaluation tool
28 Sep 2005
a potential reach of 500m households. EVA was built by BBC Worldwide and will be available from ...
News Analysis: Money talks
28 Sep 2005
to market the appliance or simply a misguided attempt to cut marketing costs? The Amstrad chief ...
NMA launches research project
27 Sep 2005 | by Media Week
data on 12 million UK households, accrued through working with Tesco on its Clubcard scheme ...
The day after tomorrow
27 Sep 2005 | by Andrew Green
internet is in one third of households, digital television is in two thirds, mobile phones are ubiquitous ... . The household-based set-meter/people-meter measurement system is rooted in another age. It still does a ...
Media minister with a mission
27 Sep 2005 | by Kevin May
's papers capture when she chats with bowler and now household name, Steve Harmison, as he sits on a swing ... joins The Times and The Independent in the quality compact market. 2001: 35%of households in the UK ...
NMA picks Dunnhumby for ad effectiveness project
26 Sep 2005 | by by Sam Matthews
Using its 12m-strong research panel, Dunnhumby will measure the purchasing patterns of newspaper buyers to determine the effect advertising has on customers purchasing grocery products and brands. Dunnhumby will then link information on a million households that regularly buy newspapers ...
NSPCC urges adults to act on suspicion of abuse
23 Sep 2005
-out to nine million households will include advice cards detailing the action that should be taken if abuse ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
