to remove filtersB2e's home mover product gains UK-wide coverage
07 Dec 2006 | by by Joe Lepper
LONDON - Data firm B2e has bolstered its Eventis product, which aims to identify householders
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Experian rolls out Mosaic in the US
21 Dec 2006 | by by Staff
Mosaic USA classifies all US households and neighbourhoods into 60 types and 12 lifestyle groups based on demographic, socio-economic and behavioural characteristics. It draws on Experian's information and data on more than 110m households in the US. Experian said Mosaic USA would be useful ...
Post Office chief instigates facelift for branches
28 Nov 2006 | by by James Quilter
. In response, many branches have extended their offering into other sectors, such as household goods ...
EuroDirect brings out Cameo for South Africa
07 Nov 2006 | by by Daniel Farey-Jones
variables including household income, employment status, occupation, housing tenure and type, household ...
Mobile is another direct medium but the rules are different
31 Oct 2006 | by by Charles Ping
of direct mail was its universality -- every household has a letterbox. But we know that it's getting harder ...
Acxiom to launch lifestyle indicator software packages
26 Oct 2006 | by by Alex Donohue
and disciplines: alcohol; automotive; charity; computing and internet; grocery; hobbies and activities; household ...
Customised publishing on rise
18 Oct 2006
, which becomes the world's highest-circulating sports magazine. The titles will be sent to households ...
DLG completes acquisition of Wegener DM UK
17 Oct 2006 | by by Daniel Farey-Jones
It claims the combination of DLG's telephone and internet surveys with Wegener's comprehensive mailed survey and warranty card programme makes the enlarged company the biggest UK lifestyle data company in terms of quantity of household records, data volume traded and lifestyle-related turnover ...
The Direct Approach: Out of the comfort zone
06 Oct 2006 | by Jackie Stevenson, Craik Jones Watson Mitchell Voelkel
to sales and to drive response. When a six million household door-drop has, for example, the same reach ...
Energy Saving Trust seeks user 'pledges'
04 Oct 2006 | by by Ed Kemp
and buying domestic appliances that are more energy-efficient. The activity, which also includes online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
