to remove filtersGospel choir stars in new ad campaign for uSwitch
20 Dec 2006 | by by Jennifer Whitehead
household name and drive traffic to its website and call centre. As well as the TV ads, which feature a ...
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Experian rolls out Mosaic in the US
21 Dec 2006 | by by Staff
Mosaic USA classifies all US households and neighbourhoods into 60 types and 12 lifestyle groups based on demographic, socio-economic and behavioural characteristics. It draws on Experian's information and data on more than 110m households in the US. Experian said Mosaic USA would be useful ...
Almost three-quarters of the UK now using digital TV
20 Dec 2006 | by by Jennifer Whitehead
Its figures show that 9.3m households now have digital terrestrial television on at least one set in the home, up from 6.8m for the third quarter of 2005, and that 800,000 households made the switch ... 8m second sets that are digital, up from 4m in September last year. Ofcom said: "More households ...
Cost of digital switchover support set to hit £600m
19 Dec 2006 | by by Alex Donohue
on the BBC's programme budget. "Each eligible household will be helped to convert one TV set. Provision will be free for the poorest eligible households -- those on income support, income-related job seekers' allowance or pension credit. Other eligible households will be expected to pay a modest fee -- which we ...
BSkyB snaps up digital content firm 365 Media
15 Dec 2006 | by by Staff
and mobile. It is to offer the new service to the 1.7m UK households with a Sky+ personal video recorder ...
Freeview set to overtake Sky as sales reach 13m
11 Dec 2006 | by by Maria Esposito
The digital terrestrial TV platform has exceeded expectations since its launch in 2002 and has sold 13m set-top boxes to date. Initial forecasts pegged Freeview's take-up at just over 3m households ... currently stands at around 8m households after almost 20 years in operation. Meanwhile, NTL and Telewest ...
Life in the fast stream
07 Dec 2006
" consumer products for the 'converged household' where entertainment and communication devices converge ...
B2e's home mover product gains UK-wide coverage
07 Dec 2006 | by by Joe Lepper
LONDON - Data firm B2e has bolstered its Eventis product, which aims to identify householders
ITV1 regains audience share after summer slump
05 Dec 2006 | by by Maria Esposito
Viewing report also revealed that television viewing is still declining in UK households. Overall viewing ...
Never mind the BoKloks as Ikea moves into housing market
01 Dec 2006 | by by Joanne Payne
already said that a strict criterion has to be met to apply for a BoKlok, including having a household ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
